Free Music Download - Trap Beckham “7:14”
Thu, 23 Mar 2017 09:25:18
Trap Beckham is in the game, and to many he's already way ahead of the pack. Following a couple of early tracks, "Top of the Line" and "Ohh She Thick", he received enough attention to tour local colleges around his home in Florida where he earned the name "The Golden Boy Of The Hood" — a talent that brought grit but also the smoothness of heroes, Michael Jackson and Prince.
Signed to Def Jam in 2016, the rapper from Florida released "Birthday Chick" and took his street charms to the mainstream when the track was included in the Now That's What I Call Music! 59. We're yet to hear a full length studio album from Beckham, but his mixtape series, which he releases every year — one tape every July 14th since 2012 has just been interrupted with a brand new mix which he released at the start of the week, and which is called "7:14 am".
What Beckham has always managed to produce is a type of low-brow anthem — bangers that concentrate on the true behaviors of men his age, but with a sense of scale and mortality. On this mix he shuffles one hook in place before swiping it away, slightly tweaking pace and laying another hook down which causes trips and brings room for fresh breaks. The drops on this mix, like on previous releases, point to an awareness that the good people of Def Jam must have recognized before signing him up to deliver on the mainstage.
Though he produces a couple of these tracks himself, this wouldn't be a mixtape if the rapper didn't bring in a team of friends and fellow players eager to flex their tone. Big Hack, Da Internz, Beastmode and Cobimixed that all share duties across the seven tracks in the sequence with Tokyo Jetz turning up to feature on penultimate track "Wet Wet".
"Wet Wet" represent a high point in the tunes, it's not quite a show stopper, but the sounds of bass-line dripping and tongue-in-cheek, straight-out sex-talk sounds more like Snoop Dogg than Snoop Dogg does these days. "If she wants to cuddle then she can call you" says Trap — and you can hear the wide laughter in his tone. Everyone is promised a good time — just like Snoop's "Wet" — but this is for the younger men with a little more energy — and the female vocal from Tokyo Jetz almost secures the track against any charges of blatant sexism.
"7:14" is a smart little collection of tracks. Does it give a clear image of what Trap Beckham is capable of? Not quite — but what it does achieve is the description of his tone, and the elements that we can expect to see refined when Def Jam build a stage that can contain this level of ambition. Check it out — and download the free mix — so you can share with friends ahead of the album release.
—The ARTISTdirect Staff