Friends to Release "Manifest!" on June 5
Fri, 18 May 2012 13:52:20
Friends - we hear the Friends theme song every time we think about this band- will drop Manifest! via Fat Possum on June 5. But to tide fans over, they unveiled the video for their new single "Mind Control" this week.
Shot by Hiro Murai (St. Vincent, Scissor Sisters, Usher), the clip combines band performance, action footage, and special effects, in a rhythmic montage cut to the Paul Epworth mixed track. The band pays reverent homage to dystopian Sci-Fi films from the ‘80s (They Live, Brainstorm, Scanners). The members take themselves less seriously in various roles in an apparently sinister brainwashing plot, evocative of the song's over-the-top lyrical message ("Hold holy only what you want/Mind control everywhere/Is trying to keep your brain washed").
Check out the video below:
"Mind Control" is guaranteed to be unlike anything else you'll watch this year. It's Friends' most ambitious video to date, following the lower-budget viral sensations for "Friend Crush" and "I'm His Girl." All three singles appear on the debut album Manifest!.
The anthemic "Mind Control" sums up the seditious streak of Manifest! The musical choices are brazen even by Friends' standards: superfly bass, slinky synth, crybaby wah, bongo solo, group chants. Lyrically, it also might be the Friends manifesto, were it not for the strong possibility that Ms. Urbani is taking the piss – poking good-natured fun at her band's indie image and at our collective indie standards.
1. Friend Crush
4. A Thing Like This
5. A Light
6. Ideas On Ghosts
8. I'm His Girl
10. Stay Dreaming
11. Va Fan Gor Du
12. Mind Control
June 13 Boston, MA Brighton Music Hall
June 14 Montreal, QC Lambi's
June 15 Toronto, ON Lee's Palace
June 16 Chicago, IL Schuba's Tavern
June 17 Minneapolis, MN 7th Street Entry
June 20 Seattle, WA Crocodile Café
June 22 Vancouver, BC Fortune
June 23 Portland, OR Doug Fir
June 25 San Francisco, CA Bottom of the Hill
June 26 Los Angeles, CA Echo
June 29 San Diego, CA The Casbah
June 30 Phoenix, AZ Crescent Ballroom
July 2 Austin, TX Mohawk
July 3 Houston, TX Fitzgerald's Upstairs
July 5 Atlanta, GA The Earl
July 6 Washington, DC Rock N' Roll Hotel
July 7 New York, NY Bowery Ballroom
Did you like "Mind Control?"