Full Court Press Records Pairs MCs With Athletes for Series of Releases
Wed, 30 Jul 2014 12:04:24
Ballers and MCs are teaming up!
Full Court Press Records has launched the first in a series of releases that combine skilled athletes with skilled MCs, a unique combination to take hip-hop to the net. Full Court Press, Vol. 1 will be released this fall, at the start of basketball season. The album will be released in collaboration with The Cherry Party, a newly formed record label in joint venture with Sony Music.
The song "I'm a Champion" features performances by T-Pain, Dorrough, Young Cash, and baller Shawn Marion.
Marion, along with other star players, including Carlos Boozer, Glen "Big Baby" Davis, Iman Shumpert and Maurice Peterson, associated with the legendary basketball cities of Dallas, Chicago, Orlando and New York, have teamed up with top-selling artists such as Future, The Game, T-Pain, Twista and Ma$E to create a motivating, inspirational album.
This shit is seriously ballin'. And by "shit" we mean "awesomeness."
FCP is the creative vision of A&R Executive Shannon "Slam" Ridley. As a single father to twin boys, Ridley was looking for ways to inspire and encourage them.
"With over a decade of successes at Bad Boy Records, I understand the power of hip-hop on American culture. I thought it would be really cool if I could enjoy listening to hip-hop with my children the way we enjoy an NBA game!," he said.
With that, Full Court Press was born.
"Why not make a clean, inspiring, hip-hop album combining the world's greatest basketball players and rappers. NO disrespecting women, NO curse words, NO 'N' word, NO glorification of drug use, while keeping the integrity of the music with hard driving tracks," Ridley said.
The album will benefit the 'nPlay Foundation, a non-profit organization dedicated to win the fight against childhood obesity; 'nPlay helps schools to integrate physical activity into their daily routine, and to increase the amount of overall physical activity kids get daily. Leaders in education have learned that more Physical Ed, leads to healthier students which actually improves performance not only on the playground but in the classroom.
Full Court Press, Vol. 1 features 10 brand new tracks including "Welcome to NY" with Iman Shumpert & Ma$e; "Winning Streak" with Twista, Willie Taylor and Carlos Boozer; "Go Hard" featuring Bun B & Stephen Jackson; "We Hoopin' (Yeah Boy)" with Charlie Villanueva & Royce da 5'9"; "Airtime" featuring Future, Sean Garrett, Rocko and Lou Williams and more to be announced soon.
Listen to "I'm a Champion" below.
Who is psyched for ballers x MCs?