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  • Gaga's Workshop to Open at Barney's on Nov. 21 at 11:59 PM ET

    Thu, 10 Nov 2011 09:59:39

    Gaga's Workshop to Open at Barney's on Nov. 21 at 11:59 PM ET - The Christmas display is housed at the store's New York City flagship store

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    Barneys New York, the luxury specialty retailer, announced today the beginning of the '12 Days of Gaga,' the official countdown to Gaga's Workshop, which will open to the public at 11:59pm on Nov. 21 at the retailer's Madison Avenue flagship location and on www.barneys.com.

    A multi-faceted celebration, Gaga's Workshop will include: a fantastically transformed retail environment, holiday windows, a dedicated Gaga interactive website, and limited-edition, exclusive products created in collaboration with Lady Gaga under the creative direction of Nicola Formichetti with artists Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf).

    In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in Gaga's Workshop to the Born This Way Foundation, recently founded and announced by Lady Gaga and her mother. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development and will utilize digital mobilization as one of the means to create positive change.

    A take on Santa's iconic workshop, the project has been realized through the eyes of renowned creative talents: Lady Gaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys' creative director Dennis Freedman.

    In true Lady Gaga fashion, Gaga's Workshop is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.

    The workshop will have eight stations: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.

    After the grand opening, Gaga's Workshop will operate during normal store hours through Jan. 2.

    Are you a New Yorker planning to visit Gaga's Workshop at Barney's?

    —Maggie Pannacione
    11.10.11



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