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  • Gain and Barenaked Ladies Team Up For "Smell Like a Million Bucks" Contest

    Thu, 19 May 2011 13:00:21

    Gain and Barenaked Ladies Team Up For "Smell Like a Million Bucks" Contest - The band re-recorded "If I Had a Million Dollars"

    Barenaked Ladies Photos

    • Barenaked Ladies - LONDON, ENGLAND - JUNE 26:  Ed Robertson of Barenaked Ladies performs live on stage during the third day of the 'Hard Rock Calling' music festival at Hyde Park on June 26, 2011 in central London, England.
    • Barenaked Ladies - NEW YORK - MARCH 30:  Musician Kevin Hearn of the band 'Barenaked Ladies' performs at SIRIUS XM Studio on March 30, 2010 in New York City.
    • Barenaked Ladies - NEW YORK - MARCH 30:  Musician Jim Creeggan of the band 'Barenaked Ladies' performs at SIRIUS XM Studio on March 30, 2010 in New York City.

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    Laundry detergent and a Canadian rock band -- what could be more perfect of pairing?

    Gain® launched the "Smell Like a Million Bucks Contest" to give people across the country a chance to win one million dollars, turning one lucky winner's dreams into a reality. To help spread the word about the contest, Gain enlisted the help of alternative rock band, Barenaked Ladies, who are largely known for their hit "If I Had a Million Dollars." The band has re-recorded a new version of the song, "If I Gained a Million Dollars," which includes lyrics inspired by the dreams and wishes of Gain fans.

    "Gain reached out to us, and said they'd like to have some fun with our song, 'If I Had a Million Dollars,' and wondered if we'd like to help them give some lucky person a million dollars! That sounded pretty fresh," said Ed Robertson, lead vocalist of Barenaked Ladies.

    The release of "If I Gained a Million Dollars" coincides with the launch of the "Smell Like a Million Bucks Contest, " which celebrates the amazing, fresh scent of Gain laundry products and their ability to make you smell like a million bucks. To listen to the new song and view video footage shot during its recording, visit Gain’s Facebook page by going here.

    "The energy and enthusiasm of Barenaked Ladies corresponds perfectly with the joyful spirit of our fans," said Hamilton Brown, Gain Brand Manager. "We are thrilled to be working with the band to showcase the passion and creativity we notice every day from our Gainiacs."

    To enter the "Smell Like a Million Bucks Contest," visit here. Participants must submit a video stating that they "use Gain and smell like a million bucks." All video entries can be viewed on Gain’s "Smell Like a Million Bucks Contest" tab on Gain’s Facebook page. Each video will be judged based on the creative score assigned after posting the video and the number of video views acquired. The 25 highest scoring videos will then be voted on by the Gain Facebook community.

    One winner will be selected and announced on August 2nd, 2011. Entries will be accepted through July 7th, 2011. The top 25 videos can be viewed and voted on from July 18th, 2011 through August 1st, 2011. Full contest rules and regulations can be found on Gain’s Facebook page.

    Are you going to enter the Gain/Barenaked Ladies contest for Smell Like a Million Bucks?

    —Amy Sciarretto
    05.19.11




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