Gene Simmons to Open Rock & Brews
Wed, 14 Mar 2012 10:42:33
Gene Simmons, rock legend and media mogul, not to mention a branding whore who never misses an opportunity to promote his image and likeness, so more power to him, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews ™. The concept captures the excitement of live concerts in an authentically themed backstage environment including Rock & Brews' "The Great Wall of Rock," rock posters and rock art and multiple flat screen televisions.
Rock & Brews serves rock musicians' favorite foods and highlights an ever-changing, award-winning craft beer selection with hundreds of artisanal breweries featured from around the world.
The first Rock & Brews is scheduled to open just south of Los Angeles International Airport in the beach community of El Segundo, Calif., on April 3. Several others are in the works in the Los Angeles area, including one at Los Angeles International Airport, as well as locations in Maui, Hawaii; Denver; Atlanta; Tokyo; and Los Cabos, Mexico. The expansion plan anticipates the opening of four Rock & Brews in 2012 with aggressive plans for continued expansion worldwide beginning in 2013 and beyond.
Rock & Brews was inspired by Michael Zislis, a notable force on the L.A. restaurant scene, and Dave Furano, a veteran concert promoter, who are Simmons' partners in the venture.
Rock & Brews' casual American menu features a broad selection of "Opening Acts" appetizers, "VIP" salads, hand-crafted burgers, "Headliner" sandwiches, "Front Row" pizzas and "Encores" desserts. The emphasis is on quality comfort foods that feed the soul as much as the appetite.
With hundreds of craft beers to choose from, craft beer is the top grog at Rock & Brews. More than 40 craft beers are available on tap via a state-of-the-art draft system with hundreds more available in the bottle or can. Selections include lagers, pilsners, pale ales, fruit, malty, hoppy, Belgian, dark, on-deck and bottled beer and a knowledgeable staff to help guests navigate the selection. Red and white wines are also available.
Rock & Brews features large screen televisions throughout that continuously screen concert videos and live recordings of the greatest rock concerts of all time with state-of-the-art sound.
With an ambiance reminiscent of being back stage at a rock event, Rock & Brews features a casual, friendly, energized environment decked out with picnic tables, concert lighting, and retractable projection screens and speakers that create a 360-degree experience. The venue is designed to be family and dog friendly with a play area for kids and a large open-air area where four legged guests can howl to the tunes.
Hosted by Simmons, Furano and Zislis, Rock & Brews opening bash on April 3 will benefit Wounded Warrior Project™.
Rock & Brews is located at 143 Main Street in El Segundo, Calif. For reservations or information, call 310.615.9890 or visit http://www.rockandbrews.com.
Sounds like a place we'd like to dine. For reals.
Do you want to eat at Rock & Brews?