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  • Girls Generation Are New Faces of Casio Baby-G Watches

    Wed, 25 Jul 2012 16:49:50

    Girls Generation Are New Faces of Casio Baby-G Watches - They're a K-Pop band

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    Fashion alert! Asian women have such fab style, especially when it comes to accessories, so this pairing is amazeballs.

    Those Korean pop sensations known as Girls Generation have signed to become the new face of Casio Watches' Baby-G line in a number of Asian and Australasian nations.

    Girls' Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore and Australia.

    The nine-member girl group has been together since 2007 and have signed to Interscope records. The group became the first Korean act -they're K-Pop, which stands for Korean Pop, to appear on Late Night With David Letterman, when they appeared to promote their single, an English Language version of a song "The Boys" in January 2012.

    The girl group will be the face of a Baby-G advertising campaign that begins in July 2012 across Asia. The multi-member group were chosen as collectively they embody the "tough, cute, cool" concept of Baby-G, Casio's shock resistant watches for women.

    Initially launched in 1994, Baby-G Watches inherits the toughness of the men's range of G-SHOCK watches. The Baby-G Watches brand has proven to be extremely popular with younger women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors. The Korean act will join Western stars such as Ke$ha and Rihanna in wearing the popular Japanese created timepiece brand.

    Do you wear Baby-G watches? If not, what watches do you wear?

    —Maggie Pannacione
    07.25.12



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