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  • Go Behind-the-Technology--Scenes of Matchbox Twenty's "She's So Mean" Video

    Mon, 27 Aug 2012 10:53:36

    Go Behind-the-Technology--Scenes of Matchbox Twenty's "She's So Mean" Video - It's a cool process

    Matchbox Twenty Photos

    • Matchbox Twenty - WASHINGTON - DECEMBER 07: Rob Thomas of the band Matchbox Twenty arrives at the Kennedy Center for the Kennedy Center Honors on December 7, 2008 in Washington, DC. In its 31st year, the Kennedy Center Honors recognizes honorees for their lifetime contributions to American culture through the performing arts.

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    Matchbox Twenty Videos

    • Matchbox Twenty - Put Your Hands Up
    • Matchbox Twenty - She's So Mean

    more matchbox twenty videos »

    Oh how we love technological advancements and the 21st century!

    What happens when the members of the Grammy-nominated multi-platinum rock band Matchbox Twenty take positions at north, south, east and west, turn to face each other and let the music fly? Well, we'll tell you! Well, not tell, but show!

    See it here…watch their 360 degree video produced by The Integration Company for their new hit single "She's So Mean" recorded using GoPano technology in advance of their highly anticipated new studio album North, which will be released on Emblem/Atlantic Records September 4, 2012. To view the video, visit www.gopano.com and here.

    Use your mouse and/or arrow keys (or use your finger to swipe in the GoPano iPhone app) to look around in the 360 degree music video and discover something new each time you watch the video. The GoPano technology allows music fans to interact with the same video from a perspective of their choice just as if they have the ability to control the direction of the camera by dragging the video left, right, up or down.

    How cool is this shit?

    The GoPano technology introduced 360 degree video to the masses with their website www.gopano.com and iPhone attachable lens - GoPano micro. Matchbox Twenty used the GoPano technology to record 'behind the scene' videos in 360° giving their fans an immersive experience which is like actually being there, and the result is mind-blowing.

    GoPano's 360 degree video technology was originally designed for the military and the aviation industry; however, the company has expanded that footprint, making 360 degree video available in the consumer space.

    Did you like this different perspective of the video?

    —Katie Sheehan

    "Like" ARTISTdirect on facebook to get more news and info on Matchbox Twenty

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