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  • Go N'Syde Creates New Drink Flavor in Honor of Mariah Carey

    Tue, 17 Jun 2014 12:40:30

    Go N'Syde Creates New Drink Flavor in Honor of Mariah Carey - Butterfly, yo!

    Mariah Carey Photos

    • Mariah Carey - HOLLYWOOD, CA - JULY 23: Singer Mariah Carey attends the premiere of Paramount Pictures' 'Hercules' at the TCL Chinese Theatre on July 23, 2014 in Hollywood, California.
    • Mariah Carey - HOLLYWOOD, CA - JULY 23: Singer Mariah Carey attends the premiere of Paramount Pictures' 'Hercules' at the TCL Chinese Theatre on July 23, 2014 in Hollywood, California.
    • Mariah Carey - HOLLYWOOD, CA - JULY 23: Singer Mariah Carey attends the premiere of Paramount Pictures' 'Hercules' at the TCL Chinese Theatre on July 23, 2014 in Hollywood, California.

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    Drink up, little Lambs. The interactive beverage Go N'Syde has launched its newest flavor "Butterfly" in collaboration with Mariah Carey.

    All Go N'Syde beverage bottles include an Augmented Reality integration platform.

    What the hell is that? Well, we'll tell you. It's the unprecedented move to bring an exclusively curated virtual entertainment network to the masses via any smartphone device and a Go N'Syde bottle. Butterfly is now available exclusively in 7,500 Walgreens nationwide and NY Metro area Duane Reade locations.

    How does it work? Like magnets? Sorry, that was an ICP reference, LOL!

    By holding any smartphone device up to a Go N'Syde bottle, customers and Lambs, which is Carey's pet name for fans, will be able to access an entertainment network curated by Mimi, allowing them a behind-the-scenes glimpse into her world -- #NoFilter!

    Customers will be treated to a private experience, blurring the lines between consumption, culture, entertainment – and reality. The ground-breaking collaboration is launching with a multi-million dollar campaign and commercial using Mariah's hit song, "Thirsty," from her critically-acclaimed new album, Me. I am Mariah...The Elusive Chanteuse.

    "It's easy to see why I'm 'so obsessed' with my new drink Butterfly," Carey said.. "I never dreamed that I could have an interactive experience with my fans while drinking my own beverage! The whole concept is innovative and refreshing and the drink is beyond...Tastes so good! Looking forward to sharing many splashes with you. Cheers!"

    Bottoms up. A drink is no longer…just a drink. A bottle holding a bevvie is no longer a container. It's entertainment, yo!



    Will you sip from a bottle of the Butterfly-flavored Go N'Syde, where a drink is anything but a simple bevvie?

    —Maggie Pannacione
    06.17.14



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