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  • Going to Bonnaroo? Then You Need to Know This About Your Wristband

    Fri, 14 Jun 2013 10:23:18

    Going to Bonnaroo? Then You Need to Know This About Your Wristband - Social media integration is taken to another level

    Going to Bonnaroo? Well, Facebook and Instagram are also the exclusive social partners for the Bonnaroo Music Festival, happening now. Here's how Bonnaroo is going to be integrating.

    Every Bonnaroo ticketholder has an RFID chip in their wristband with the option of registering it with Facebook. Scanning at different stages will post check-ins to their Facebook including which artist is playing on the corresponding stage.

    Bonnaroo will display artist and fan photos on the big screens around the festival and within the webcast during downtime between performances.

    The official crowdsourced Bonnaroo 2013 documentary True Roo will feature fan photos submitted through Instagram using #trueroo.

    Photographer Danny Clinch (@dannybones64) will be active on Instagram throughout the weekend. He has unparalleled access to the backstage area including a portraits area that most artists visit during the festival.

    When fans visit Bonnaroo.com to watch the webcast during the festival they will see a horizontal-scrolling feed of Instagram photos from @bonnaroo.

    Bonnaroo will be live updating on their Facebook Page and Facebook will be the primary platform for beautiful and timely photo galleries throughout the festival.

    So whether people are at the festival or watching online, they are able to interact with other fans and be part of the concert experience in ways they've never been able to before.

    A chip in the wristband, huh? Sounds like a tracking device, but for social media purposes! This integration of social media means that you can be as far away from Tennessee, which is where the fest takes place, as possible, and still enjoy the goings on.

    Will you be enjoying the Bonnaroo festivities this weekend – live or via digital means?

    —Maggie Pannacione

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