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  • Grimes Collaborates With Stella McCartney On New Eco-Friendly Perfume

    Mon, 07 Mar 2016 12:17:17

    Grimes Collaborates With Stella McCartney On New Eco-Friendly Perfume -

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    Grimes is the face of Stella McCartney's new eco-friendly perfume campaign. An English fashion designer, Stella McCartney, daughter of Paul and Linda McCartney, hasn't released a perfume in four years, but unveiled via Instagram, "I am so excited to announce my new fragrance: POP by Stella McCartney!

    POP is a spirit. It's about celebrating that exciting time when you are coming into your own. It's about freedom, and starting your life away from judgments or labels. x Stella

    POP by Stella McCartney will be available at select Stella stores and StellaMcCartney.com on March 24th, and in select retailers worldwide by July."

    McCartney went on to reveal Grimes in another Instagram post, "I am so happy to announce Grimes (@actuallyGrimes) as one of the faces of my new fragrance, POP. Grimes is a wonderful musician, director and writer.

    She's the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries."

    Grimes went on to respond on Instagram to McCartney's posts, "excited 2 announce that I am collaborating w my fave vegan, the inimitable @stellamccartney on her new sustainable, environmentally friendly perfume campaign alongside some rad game changers, whose identities have yet 2 be revealed."

    Last year, Grimes released her fourth studio LP, Art Angels (4AD), to universal acclaim. She is currently on tour in the United Kingdom and Ireland through mid March. Grimes will return to the United States in April for a variety of shows across the country before heading back to Europe in June.

    For more on Grimes, check out:
    Best Albums 2015: Grimes - Art Angels

    —The ARTISTdirect Staff

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