Grooveshark Partners With Four New Indie Labels
Fri, 23 Sep 2011 17:11:59
Grooveshark proudly announced a series of new licensing deals with a diverse mix of indie
labels including 101 Records, Nacional Records, Paper Garden Records, and SMC Entertainment. Incorporating Grooveshark's vast user base and promotional platform with each labels distinct roster and reach, these new partnerships establish Grooveshark as strategic resource that delivers key measurable results for emerging artists. In a nutshell: more exposure for these artists.
"Nacional Records prides itself on having the highest percentage digital sales of any sizeable Latin indie label, and recognizes that the digital hemisphere is constantly evolving. We have been impressed with Grooveshark's growth – especially in Latin America – and applaud Grooveshark for taking steps to monetize and legitimize digital streams both north and south of the border," stated Josh Norek, VP, Business Affairs & Digital Relations at Nacional Records.
CEO/President of Paper Garden Records, Bryan Vaughan, explains, "Working with Grooveshark so far has been an absolute pleasure! Not only is the service easy and fun to use, but the back-end stats and promotional efforts have already proven advantageous. We are very excited to continue working with Grooveshark in their new initiatives to help bring traction and exposure to artists, all-the-while increasing sales potential for our acts as well."
"We are thrilled to license labels as diverse and innovative as 101 Records, Nacional Records, Paper Garden Records, and SMC Entertainment. We are excited to not only provide a new revenue stream for each label, but also to work with them to develop their artists," adds Jack DeYoung, SVP of Music Strategy at Grooveshark.
According to Ralph Tashjian, CEO of SMC Entertainment, "SMC prizes our unique philosophy towards artist development, and we are always looking with an eye towards the future to create impactful partnerships that will help further the careers of our artists. The impressive growth of Grooveshark demonstrates the type of business model we want to align our artists with, and we are excited about the additional audience exposure Grooveshark will give to the many talented Artists we have signed to our label."
These collaborations leverage the strengths of each label to champion forward thinking artists on Grooveshark. To learn more about Grooveshark, visit their site here.
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