Gwyneth Paltrow is New Coach Spokeswoman
Wed, 27 Apr 2011 10:40:18
Gwyneth Paltrow Photos
First Oscar winner Gwyneth Paltrow transitions to country singer via her role in Country Strong. Then she is a pop star on Glee. Now, the blonde beauty is serving as the new model for luxury handbag maker Coach, which she calls "the quintessential New York brand," according to The Associated Press.
Even though it's an iconic New York brand, with its instantly recognizable "C" logo, Paltrow's ads will appear exclusively overseas in select European and Asian markets, where the company has labeled key places for expansion.
The first images will launch in the fall to coincide with Coach's 70th-anniversary campaign.
Coach President and Executive Creative Director Reed Krakoff said in a statement Tuesday that Paltrow has the spirit, energy and elegance associated with Coach Inc.'s leather goods, footwear and jewelry. Peter Lindbergh shot photos of the Oscar-winning actress on a Manhattan rooftop for the new ads.
Do you carry Coach bags? I don't. I rock Marc by Marc Jacobs, Kooba, Alexander Wang, Chloe, Stella McCartney and Balenciaga.