Hard Rock Hotels & Casinos Curates for a Cause Through Legendary Music Amenity Program
Fri, 09 Nov 2012 14:47:43
Hard Rock Hotels & Casinos – with locations from Bali to San Diego, Singapore and Macau – announced the release of Tracks Volume Seven, a collection of free downloadable playlists available exclusively to hotel guests as part of the brand's complimentary music amenity program, The Sound of Your Stay®.
Through their partnership with BMF Media Group, Hard Rock Hotels & Casinos launched the Tracks program to introduce guests and music fans around the globe to artists such as Black Lips, Cut Copy and Passion Pit, while also celebrating industry icons from The Doors to James Brown, Dolly Parton and The Beach Boys – ultimately showing the brand's support of the music industry through playlists exclusively curated by celebrities, including Perez Hilton and Mayer Hawthorne.
As a hotel brand that supports important causes through music, Hard Rock Hotels & Casinos partnered with award-winning artist Sara Bareilles to curate a Breast Cancer Research Foundation playlist for its Volume Seven collection. Featuring a list of ten songs that encourage a positive mental attitude, the playlist includes artists such as Aretha Franklin, The Civil Wars and Milo Greene.
"I'm really excited to have curated a playlist for the Breast Cancer Research Foundation and Hard Rock," said Sara Bareilles. "I hope everyone enjoys the music and that it helps to grow a stronger awareness of the important work BCRF are doing."
"Having several members in my family battle with breast cancer and beat it, I was very honored to hear Milo Greene was selected to be apart of BCRF playlist," adds Robbie Arnett of Milo Greene. "Thank you for keeping everyone alert and aware."
In addition to the philanthropic BCRF playlist, Hard Rock teamed up with Warner Bros Records and BMF Media to engage music-enthusiasts and the youth of America through the launch of a Rock the Vote playlist, featuring songs about hope, change and the future with selections from Helena, The Flaming Lips and Bloc Party – to name a few.
"'Sunlight' is truly about spinning challenges into gold. Today, more than ever, we have the power to bring our dreams into realities, and the choice and responsibility to stand up for what we believe in," states Helena. "I am so excited to be a part of this playlist, as both Hard Rock and Rock the Vote are such an inspiration and driving force behind the youth, constantly pushing for us to take hold of our beautiful future!"
Never lacking on music cred, Hard Rock Hotels & Casinos partnered with Australian record label Modular Recordings to curate an additional playlist for the Volume Seven collection, introducing guests to buzzy artists and bands such as Jonathan Boulet, Sneaky Sound System, Canyons and Bag Raiders.
Appealing to the modern business or leisure traveler, the three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rockstar – whether setting the mood with one of three 15-song playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ on a Traktor Kontrol mixer. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.
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