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  • Huawei to Sponsor Jonas Brothers Summer Tour

    Mon, 15 Apr 2013 11:48:12

    Huawei to Sponsor Jonas Brothers Summer Tour - The summer trek launches July 10

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    • Jonas Brothers - CHICAGO, IL - AUGUST 01: Joe Jonas of the Jonas Brothers DJ's at the Sound Of Your Stay Music Lounge at the Hard Rock Hotel Chicago on August 1, 2014 in Chicago, Illinois.
    • Jonas Brothers - CHICAGO, IL - AUGUST 01: Joe Jonas of the Jonas Brothers DJ's at the Sound Of Your Stay Music Lounge at the Hard Rock Hotel Chicago on August 1, 2014 in Chicago, Illinois.
    • Jonas Brothers - CHICAGO, IL - AUGUST 01: Joe Jonas of the Jonas Brothers DJ's at the Sound Of Your Stay Music Lounge at the Hard Rock Hotel Chicago on August 1, 2014 in Chicago, Illinois.

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    We love when a boy band is so digitally minded.

    Huawei Device, a global smartphone and mobile phone developer, will be the presenting sponsor for the highly-anticipated Jonas Brothers Tour, kicking off on July 10 at Charter One Pavilion at Northerly Island in Chicago. This sponsorship complements Huawei Device's global consumer brand strategy and intends to set the stage for upcoming "hero" device campaigns in the United States.

    We promise this will benefit you, Jo Bros fans.

    "We are excited to partner with Huawei on our U.S. tour," said the Jonas Brothers. "All of us were early smartphone and social media adopters, and we count on our phones to stay in touch with our fans. We are thrilled to get back out on the road together for the first time in three years, and looking forward to working with Huawei."

    "As many of our customers are music fans, this partnership is the perfect opportunity to bring them what they love the most through exclusive content and access to one of America's most well-known bands," said Michael Chuang, Executive Vice President at Huawei Device USA. "This sponsorship of the Jonas Brothers Tour follows a successful experiential campaign, which we kicked off last summer at Taste of Chicago, and the recent announcement of our global consumer brand strategy at Mobile World Congress. We plan to be a leading smartphone brand in the coming years, with a promise to bring more high value products to our customers, and this sponsorship is just one of many things we will be doing in the coming months to carry out our promise."

    In addition to the tour sponsorship, a series of customer-driven activities will also be launched to begin building excitement for the unveiling of a new "hero" device in the U.S., expected this summer. Those activities include experiential events, and a social media campaign with Jonas Brothers' participation, enabling Huawei to offer its customers a range of exclusive content and giveaways, including customized ringtones, downloadable music, concert tickets, access to meet-and-greets and live chats with Joe, Kevin and Nick.

    So that's why you should care – the Jo Bros CONTENT that comes with the Huawei sponsorship.

    The Jonas Brothers will embark on their 27-city tour, visiting major cities including Boston, Chicago, Las Vegas, Los Angeles, New York, San Francisco and Toronto.

    For more info, visit http://events.jonasbrothers.com/tour-dates.

    Will you be seeing the Jo Bros on tour?

    —Maggie Pannacione
    04.15.13



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