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  • Hurley Kicks Off School Year With "Hurley Rocks You Back to School" Program

    Wed, 01 Aug 2012 14:36:46

    Hurley Kicks Off School Year With "Hurley Rocks You Back to School" Program - September is coming, kids!

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    This is bittersweet news for the school aged kids out there.

    Apparel brand Hurley is kicking off the school year in style with the 2012 "Hurley Rocks You Back to School" program, a series of "secret" late-night concerts featuring indie-rock band Surfer Blood. The band premiered their first album, Astro Coast, in 2010 with Bob Boilen from NPR declaring that it might have been his "…favorite album of 2010." This year's concert series begins on Aug. 11 in Asbury Park, then travels to Virginia Beach, VA, Austin, TX, ending in Hurley's backyard in Orange County, CA.

    Opening for the night is New Jersey's Brick + Mortar.

    The series is hosted by Fuel TV's Mike "Rooftop" Escamilla and Hurley's own Rosie O'Laskey. Tickets are available through participating retailers now through Aug. 11 Customers who make a $50 purchase will receive two wristbands for the show featuring only the date, time and a special "Hurley Rocks You Back To School" RSVP URL (Hurley.com/RocksYouBackToSchool). Once logged in and RSVP'd, consumers will then receive information regarding the event venue and additional details.

    Hurley will also give away a select number of VIP access wristbands through local media as well as social media channels for Hurley and Surfer Blood. Lucky winners of VIP tickets will allow attendees a chance to meet-and-greet with the band and attend their private sound check. Limited-edition "Hurley Rocks You Back to School" merchandise will also be sold at each of the events.

    Participating retailers:
    Brave New World stores (Point Pleasant Beach, Toms River, and Little Silver)
    Aloha Grove (Long Branch)
    Inlet Outlet Surf Shop (Manasquan)

    "Hurley Rocks You Back to School" Concert Calendar:
    Asbury Park, NJ | 8.11.12
    Virginia Beach, VA | 8.25.12
    Austin, TX | 9.8.12
    Orange County, CA | 9.29.12

    Who is going to get ready for back-to-school season with Hurley?

    —Amy Sciarretto

    "Like" ARTISTdirect on facebook to get more news and info on Surfer Blood

    Tags: Surfer Blood, Brick + Mortar

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