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  • In This Moment Launch "Whore" Campaign

    Thu, 26 Sep 2013 12:40:25

    In This Moment Launch "Whore" Campaign - It's not what you think!

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    Whores R Us! In This Moment have just launched their latest single "Whore" to radio. While the song has been getting traction at radio stations across the country, the band felt that it was more important to create a message that conveys the true intent behind the use of the word. Since "whore" is considered a bad word, and one that radio doesn't like, the band has shared the meaning behind their song, which goes beyond the vulgar, regular usage. They are taking the power back, re: this word.

    Singer Maria Brink created the term "Women Honoring One another Rising Eternally" to give new meaning away from the derogatory connotation of the word!

    "I am so proud and excited for the world to hear 'Whore' -- this is an honest and raw movement that needs to be heard," Brink exclaimed. "The message behind this song is taking back control. It is about taking the power from a disgusting and degrading word and turning it back around on the accuser. It's about self empowerment, love, and liberation."

    The imagery the band has created around the release of "Whore" is just as provocative as the word itself, yet all goes back to the important message the band has created. Brink explains, "I decided to pose nude for the visual art for 'Whore' to evoke a raw vulnerable emotion. The word 'WHORE' written down my back, and the dunce cap symbolize me placing myself on the stake for those who are suffering and I can only hope to encourage at least one person to find the self worth and love they deserve to transcend out of a painful situation into a beautiful one. It is about finding our power and taking a stand. We are resilient beings and need to realize our incredible strengths. I will not bow down to others perceptions of me; I will only rise in the name of art, love and music."

    That's amazing. We love how Brink and In This Moment are wresting control of the word away from anyone but themselves.

    Guitarist Chris Howorth added, "One of the best things about the song 'Whore' is all the feelings and thoughts that the word alone provokes and that's great but at the end of the day it's just a word, the only power it really has is the power that we give it. It's really just about taking the power back from the word, and when you get past all the controversy of the word you have a bombastic rock and roll song with crushing guitars and huge drums that will have you screaming whore at the top of your lungs! Listen with your heart!"

    This is a case when being a "Whore" is not a bad thing!



    Will you check out "Whore?"

    —Maggie Pannacione
    09.26.13



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    Tags: In This Moment, Maria Brink

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