Interview: Audio-ology talks "Pretty Girls"
Tue, 07 Sep 2010 12:32:31
Audio-ology stir up a tasty mix of hip hop, pop and rock on their brand new single "Pretty Girls."
The song fuses classy swagger and a modern sense of attitude, making for an undeniably infectious anthem about every musician's favorite subject—"Pretty Girls!" However, the track is only a prelude of the genre-melding goodness set to come on Audio-ology's forthcoming full-length debut Dirty Laundry. Audio-ology won't be airing their Dirty Laundry until 2011 officially, but this is the perfect intro of what's to come.
Audio-ology's Chaz Logan and Zach Goyne sat down with ARTISTdirect.com editor and Dolor author Rick Florino about "Pretty Girls," their creative process and so much more in this exclusive interview.
How do you go about blending so many genres?
Zach: For us, that's the goal for our group. That's why we came up with the name Audio-ology. It also fits with our label name, Eclectic. We try to incorporate all of that stuff, and it happens really naturally. I'm more of a rock guy, and Chaz is definitely more of a hip hop guy, but we both love the other elements. When we go into the studio, we're doing everything. That's how the music comes out. It's a cool process. We try to focus on producing solid feel-good music with a lot of live instrumentation. We don't even try to direct the songs; it just happens.
Do the songs typically start with a beat or lyrical idea?
Chaz: Sometimes, Zach will come to the studio with something he did on his laptop. He'll record a hook and a verse, and we'll recreate the whole beat with new instruments. In other cases, I'll be at home doing the same thing. We work with a few producers who give us beats that we'll write to. For the most part, we come up with everything on our own—production and lyrics. We both have distinct writing styles and that's what makes our music so catchy and unique. The way Zach writes is totally different from how I write so when the two come together, every song takes you on a journey.
Zach: There's definitely movement! We both like and respect a lot of the same music. We also both have the same goals musically. Even though we're different in many ways, we're really similar. There's a mutual respect. I've been doing music for a long time and to do music with Chaz is a breath of fresh air. He's such a talented writer; I trust what he comes up with. There are no egos involved. It's all about making the best music possible. Whenever you do that, it's effortless.
What's the story behind "Pretty Girls?"
Chaz: I was really into this Asher Roth song at the time. I was just sitting on my couch reciting lyrics, and I came up with that hook for "Pretty Girls" with no instruments or beats. Sometimes, that's how I write. The words just came to me. I took the lyrics to a producer named THX. He did an amazing job building the beat around the melody. When he was done, it sounded like something from the '70s mixed with modern music. He did the beat exactly how I painted the picture for him. I told him I wanted it to be along that old school doo-wop vibe like MadCon's "Beggin'." Zach and I recorded the song. He did a phenomenal job on the hook. Without him singing the hook, that song isn't that song.
What's up with "Miss Red Dress?"
Chaz: Every song is a story. That's our goal. We want each song to have a concept behind it that can take you on a journey. You can visualize it through the lyrics. So far, that's what we've done with every song. There's never a random song. Every track means something.
If your album were a movie, what would it be?
Zach: That's a really cool question! I'd compare it to The Festival Express. It's this documentary about when Janis Joplin, The Grateful Dead and The Band got on a train in Canada and rocked out across the whole country. That's what would fit our music the best. It's such an inspiring film.
Which records shaped you guys?
Zach: Part of writing is making sure you don't fall into the zone of doing the same stuff over and over again. I always go back to The Neptunes—anything Pharrell does—Coldplay, The Killers, Elvis Presley and all kinds of crazy stuff.
Chaz: I really like Coldplay and Neptunes. I love Jay-Z, Andre 3000, Big Boi, Eminem and I'm also inspired by upcoming artists. We love MGMT. We've got songs along that electro pop vibe. We're fans of all types of genres, and that's what makes our music so eclectic and different. We incorporate so many different styles into one. We've also got a song called "In the Zone" that sounds like blues. We just go in the studio and do our thing.
Zach: When we go into the studio, we don't go in with an idea of how the song is going to come out. Building a song is a journey. We'll knock out a song per day. It'll change and grow over the day into something so much bigger than your original idea.
Have you heard Audio-ology yet?