Interview: Ben Bruce of Asking Alexandria Talks KBB Records, Solo Album, and More
Wed, 19 Mar 2014 09:30:07
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Now, many rock stars have started record labels and signed bands. Limp Bizkit main man Fred Durst proved instrumental in signing Cold, and he personally signed Staind and Puddle of Mudd who both went on to big multi-platinum success. In fact, who's better to run a label than a guy who's been out on the road and recorded music himself? That brings us to Asking Alexandria guitarist Ben Bruce. He just launched KBB Records and signed Providence, RI's Scare Don't Fear. Bruce is no stranger to kicking ass on tour, and he's made some potent and powerful songs with Asking Alexandria. Now, he's bringing that experience and acumen to KBB, setting up a new paradigm for artist-run labels.
In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, Ben Bruce of Asking Alexandria discusses KBB Records, his forthcoming solo album, and so much more.
What else are you working on?
I've actually got a lot I've been working on. I just finished recording my debut solo record. That's getting all mixed and finished up at the moment. It's come out really cool. For the last year, I've been working on starting my own record label. We're getting ready to launch in three weeks, I believe, with our first three bands. The label is called KBB Records. We're going to launch that soon.
What made you want to start a label?
I love music and all aspects of being involved in the music industry whether it's writing it, performing it, or helping other bands. Initially, it started as groups of my friends starting bands and asking for my help managing them. I thought, "Wouldn't it be great if I could actually help bands that I think are worthy of being helped and deserve to be somewhere more than just giving them advice?" That's why I wanted to start the label to begin with. I got so sad hearing about all of these bands signed to labels with shitty deals who are unhappy. I remember thinking what a great relationship I have with Sumerian Records and how great it is I can call Ash Avildsen the owner of the label at 5 AM if I want to and have heart-to-hearts and one-on-one talks and we share the same visions. It's such a shame that there aren't more artist-friendly labels out there like that. It built from there really. What started off as a small idea like, "I wonder if I could do this," turned into a reality.
What's the direction of the solo album?
I think it's going to shock a lot of people. I don't know what everyone is expecting of me, but it's definitely nothing like Asking Alexandria. There's nothing really heavy about it. There are a few classic rock 'n' roll tunes on there. Really, it's a lot of softer rock stuff. I can compare it to bands like Keane or Oasis. It's a blend of chilled-out easy listening rock music. I'm singing. I put down my guitar duties for a while.
What's your favorite Asking Alexandria song?
See more from our interview with Ben Bruce here! See his "Big 3" records here!