Wed, 18 Sep 2013 11:31:49
Cherub takes pop music into divine territory with their 100 Bottles EP. It's a shimmering and sizzling brew of alternative, electro, and even a bit of dance—worth imbibing again and again. You're going to want to bottle this one up and savor it because Cherub are one of the world's most thrilling young acts.
In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, Cherub's Jordan Kelley and Jason Huber talk the EP and so much more…
What was your vision for the 100 Bottles EP?
Jordan Kelley: I think one of the most important things right now is to consistently put out music, especially with the technology nowadays and our situation. We can make music very easily between Jason and me. The studio we use is owned by friends of ours, and they know the vision we're going for with the sound. We want to make sure we're consistently putting out music. The whole thing with 100 Bottles is to build on the sound we've always done. We tried some new shit. I think with all of our future endeavors, we'll incorporate more organic elements. Some people don't even know we play instruments. They think we're like a DJ act. We're trying to build on what we've created.
The electronic and organic elements fit together seamlessly.
Jordan Kelley: We like seeing people move, dance, and smile at our shows. All we're trying to do is bridge the gap between those two elements. Obviously, electronic music is so huge now. Also having lyrics and catchy melodies still mean something as well. We want to bridge the two.
What's the story behind "Where We Should Be"?
Jason Huber: That one was actually written entirely inside the studio. We had a guitar tone that Jordan liked a lot. We started playing around, and we came up with this riff we kept revisiting. Eventually, we decided it was good enough to write a song to. It's like Jordan was saying. We're building on what we had before and reinforcing a lot of the musical aspects of what we do. That was a perfect way to do it—drop the beats entirely, pick up the guitar, and sing.
Jordan Kelley: Lyrically, the song is about having fun with a loved one.
Where did "Do I (Where We Are)" come from?
Jordan Kelley: That's almost like the sad brother about "Where We Should Be". It's about a loved one and not being where we should be. "Where We Should Be" is celebratory. You're in the same mindset and feeling good about it. I always love surprises at the end of songs.
What artists shaped you guys?
Jordan Kelley: I listen to so much music. It's like the four corners of the spectrum. I listen to Death Cab for Cutie, The Get Up Kids, and Minus the Bear. When I was in sixth and seventh grade, I loved listening to nu metal like Korn and Limp Bizkit. Limp Bizkit's Three Dollar Bill Y'All was badass to me. I used to like getting really angry or happy in my teenage years. If it made me feel one of those things, I was stoked on it. I listen to a lot of rap.
Jason Huber: I grew up listening to a band called Annuals. I always said, "If I got to sit down and play guitar with Dave Grohl, I'd be a happy little clam".
Jordan Kelley: Yeah, Jason gets "Dave Grohl boners" [Laughs].
Jason Huber: We both grew up listening to the radio, and we've come to love pop music. There are a great pop songs.
Jordan Kelley: We're trying to carry the torch.
If your EP were a movie, what would it be?
Jordan Kelley: That's an awesome question! I think about cinematic stuff all the time. I like ironic, opposite things. For songs that are really pretty, I like seeing people getting murdered [Laughs]. This is not our EP. For example, if there were scenes of people getting shot to a Sigur Rós album, it would go perfectly. For our EP, I don't really know where it would go. We think of music video ideas all the time. We made this new song we want to be the theme song for every superhero movie. Maybe it'd be (500) Days of Summer?
Have you heard Cherub yet?