Interview: Deniro Farrar
Thu, 22 May 2014 11:16:46
Deniro Farrar Videos
Deniro Farrar doesn't hold back on his new EP, Rebirth. [iTunes link]
"The 'Intro' is so raw, real, and my life," he declares. "For the first time ever, I’m telling the world this shit. It’s crazy. It’s so honest. I haven’t even let my mom listen to the song it’s so honest. She loves my music, but it’s as honest as fuck. It falls right into 'Hold On'. Right after I spill out my whole life, you've got this beautiful singing duo telling you to 'Hold On'."
Farrar constructs a cohesive story with Rebirth fueled by his robust mic skills and powerful hooks. It's got the kind of power to reinvigorate hip-hop altogether, and it further establishes him as one of the most exciting MCs out there.
In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, he talks Rebirth and so much more.
Did you approach Rebirth with one mindset?
Yeah, I did. I feel like the "Intro" and "Outro" tie it all together. That’s the top layer of bread and the bottom. It’s like a sandwich. That's how I made the EP. Everything is the meat and filler in the meat. It all goes together. You can’t have a sandwich without bread. Once I got the intro and the outro, everything else fell into place as a solid body of music. From the production to the lyrical content and subject matter, everything goes together and flows right into each other.
Was it important for you to tell stories here?
Yeah, definitely. I want all of the lyrics to be cinematic like motion picture type of shit. All of my lyrics, even before Rebirth, you could close your eyes and visualize everything I rapped because I go that in-depth with the stories. That's my main goal with everything. I feel like this is a bigger movie. This is a box office movie. Everything else is really dope but it went straight to DVD [Laughs]. Having this deal, this is my first box office movie so it's got to be big.
What's the story behind "Bow Down"?
It’s one of those records that was created organically. Shout out to Denzel Curry. That’s my little bro. We were doing CMJ, and we ran across each other. We were both fans of each other’s craft. The day prior to doing a show together, I received a beat from my boy D.K.A.D. The hook came from a conversation I had with my friend the day before I left Charlotte. He’s a well-known guy in my scene, and he told me a bunch of older guys look up to him as an O.G. It's crazy because he looked up to those guys at one point. Now, everybody calls him "Big bro" but they’re older than him. I thought it was really funny. When I heard the beat, that conversation played in my mind. Everything is visual. I visualized it, and I put it into rap form. I ran into Denzel. We had a show at Boiler Room. After we performed, I told him I had a record for him. I sent it to him the same night. The following day we were in the studio. I wanted him to hear the hook and see if he had any ideas. It was crazy because as soon as he heard the beat he jumped into the booth and recorded a verse! I was like, "Damn, I didn’t even have a verse". I went in the hallway and wrote it. Fifteen minutes later, we had "Bow Down". You’re the first person I've ever told the full story too.
Where did "Notice" come from?
"Notice" is a special one. I actually wrote it on my first trip to Los Angeles when I was on the plane. Nobody actually knew I was writing the song the whole time we were in L.A. We were driving through downtown L.A. and I asked them to hook up my phone up to the Bluetooth. They had no idea I was going to play a new song. It was inspired by my home girl. Before I went to L.A., she was like, "You should make a song for women to inspire them. You could be the first rapper to shed light on what women go through". That’s what it's about. It just happened.
What artists shaped you?
I still listen to Tupac Shakur. I have no musical molds or influence I feel like. My life is the influence and the mold behind what my music is. If you listen to my music, it's really my life—just on record. My life molded my music.
If you were to compare the EP to a movie or a combination of movies, what would you compare it to?
I’d say Limitless because there’s no limit on what I can do now. Leaving a certain chapter of your life, there's no limit on where you'll go. That's how the movie was Limitless. Once you discover what you can do, there's also no limit. Rebirth was my pill. I left behind my old life, and I've discovered this new sense of reality. It’s a Rebirth.
Have you heard Rebirth?
Photo Credit: Jessica Lehrman