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  • Interview: Guinevere

    Tue, 19 Nov 2013 11:03:24

    Interview: Guinevere - By ARTISTdirect.com editor in chief Rick Florino...

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    • The Beach Boys - HENLEY-ON-THAMES, UNITED KINGDOM - JULY 10: Bruce Johnston of the Beach Boys performs on day 1 of The Henley Festival on July 10, 2013 in Henley-on-Thames, England.
    • The Beach Boys - Mike Love, one of the founding members of the Beach Boys, performs on stage with the band at a music festival in Hyde Park, London on July 7, 2013.
    • The Beach Boys - SO KON PO, HONG KONG - MARCH 23:  The Beach Boys perform with a cheergirl on guitar on day two of the 2013 Hong Kong Sevens at Hong Kong Stadium on March 23, 2013 in So Kon Po, Hong Kong.

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    So, Guinevere likes Star Wars and Star Trek and plays Call of Duty: Black Ops II. That might just make her the coolest chick ever. Moreover, she's got an impressive voice and sexy sound that's as fierce as it is fiery. Her latest single "Ran For My Life" takes the "breakup" theme to new heights, throwing in zombies during the raucous and raging music video. Guinevere is ready to infect pop music with her awesomeness...

    In this exclusive interview with ARTISTdirect.com editor in chief Rick Florino, Guinevere discusses "Ran For My Life" and so much more.

    What's the story behind "Ran For My Life"?

    After recording the song, I came up with the idea for the video myself and wrote a treatment for it. I approached my team with it. I'm really into zombies. I love The Walking Dead. There's a zombie option in Call of Duty: Black Ops II. I played a lot of that when it first came out. I thought, "How cool would it be for me to film a video like the first player pretty much and have to kill different zombies?"

    Is there a direct connection to the lyrics?

    The song is about being in a relationship that's not necessarily a healthy one, and it's about breaking free of that relationship. Because the lyrics just so happen to be about running for your life, when I listened to that song initially, I thought, "How perfect would it be to be literally running for your life from zombies?" It came about organically.

    Was the shoot fun?

    It was crazy. I think we started at 8am and finished at 2am. It was a one-day shoot. I've got to give it to the people who dressed up as zombies because they had that makeup on for a good ten hours [Laughs]. The lead dancer wasn't able to eat because he had all of that stuff on his face. He could barely talk. It was a piece of cake for me. All I had to do was shoot the scenes. I had a little bit of makeup.

    You didn't try on the zombie makeup after the shoot?

    No, I probably should dress up as a zombie for Halloween one year to see what it would be like [Laughs]. Seeing what they went through for ten hours I don't know if I'd necessarily want to do that.

    Does "Ran For My Life" open the door to other music?

    "Fly Away" is the lighter side of my music, and this would probably be the darkest side of my music. I'm going into the studio next week to write a bunch of stuff, and I think it will be a healthy mixture of the two. The next single will probably have elements of "Ran For My Life", but it probably won't be so dark. This will be the darkest I'll go.

    Is storytelling an important part of songwriting for you?

    I definitely love telling a story in my videos and songs. That's the whole point. You want the listener to be able to connect to not only your video but the song. The best songs are the ones that people can listen to and it takes them away to a different time in their lives.

    What artists shaped you?

    I had a really strange upbringing when it came to music. When I was little, it was The Beach Boys. Brian Wilson was a really big influence. Robert Plant from Led Zeppelin was probably my favorite singer growing up. I definitely grew up on classic rock. I'm a big fan of Beyoncé and Kid Cudi too.

    What influences you outside of music?

    I grew up watching a lot of sci-fi like Star Trek and Star Wars. When I was younger, I was more into first generation Star Trek as I got older I started get more into the background of the first three Star Wars movies—not so much the new ones though [Laughs]. Every so often if I see Star Trek on TV, I love it, but it was definitely my favorite when I was little.

    What would you like to do next visually?

    I'd love to do my own version of Natural Born Killers, but not so gory. It all depends on the song. It has to come out organically. It's got to fit with the visuals! I'm keeping that in mind.

    Rick Florino

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    Tags: Guinevere, The Beach Boys, Brian Wilson, Robert Plant, Led Zeppelin, Beyoncé, Kid Cudi, Star Wars, Star Trek

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