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  • Interview: Mayday Parade — "Kids in Love" definitely shocked a lot of people…

    Fri, 07 May 2010 11:02:35

    Interview: Mayday Parade — "Kids in Love" definitely shocked a lot of people… - Mayday Parade frontman Derek Sanders talks to ARTISTdirect.com editor and <i>Dolor</i> author Rick Florino about the band's controversial "Kids In Love" video and so much more...

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    Remember when music videos used to tell stories?

    It seems like a bygone era as epic cinematic videos have long been replaced by the modern standard—band-in-a-warehouse-intercut-with-pretty-girls. Now, warehouses are as important to the music video industry these days as explosions are to Michael Bay films. Warehouses have actually never been as popular as they are now. It would be so sweet to see something as "November Rain" or that video where Mariah Carey was a secret agent—that was always a personal favorite. Instead, we just get those goddamn warehouses.

    Now, Mayday Parade's video for "Kids In Love" from Anywhere But Here is not a knock against warehouses, it's just a fascinatingly dark exploration of sex, drugs and wild partying all within the scope of three-plus minutes. In fact, the video's one of the most poignant and punchy to hit airwaves in pretty much forever. That doesn't do it justice though just seek it out on a site that you can get past all of the parental controls.

    Mayday Parade frontman Derek Sanders sat down with ARTISTdirect.com editor and Dolor author Rick Florino for an exclusive interview about "The Kids in Love" video shaking things up, Anywhere But Here and so much more…

    If Anywhere But Here were a movie, what would it be?

    It's tough to say because we've always gone about writing songs in the same way. You try to write the best songs you can. There isn't an overall theme for the record from start to finish. It develops as you put songs together and figure out the flow of the album. It's funny because some of the songs are darker, and some of the songs are obviously more upbeat and poppy. It's all over the place. One thing that is interesting comes to mind though. "Silence" was actually written for the Twilight: New Moon soundtrack and it ended up not making the soundtrack so we put it on the album, but I think that goes along with the mood.

    What's the story behind the "Kids In Love" video? Where did the idea come from?

    Honestly, the idea was the director's. We were just like, "Wow!" We've done the typical video—we're playing somewhere, and then there's this love story. That's what we've done in pretty much every video, and it's the same for a lot of bands in our genre. So we were ready for something different. The director came to us with that idea and it felt right so we did it!

    It captures a different side of the band too.

    For sure! It definitely shocked a whole lot of people because it's something we've never done or come close to anything like that before. I think we were ready for it. We were ready to show that much, you know?

    Does the title track hold a significant meaning for you?

    Honestly, that song originally wasn't going to be called "Anywhere But Here." It was just going to be called "Secret Love" because that's the first line of the chorus, but then we didn't want to have "Kids In Love" and "Secret Love." So we changed the name of the song to "Anywhere But Here" because that was obviously a line of the chorus. We liked it enough and we were like, "That's a cool title for the CD too!" It went from the lyrics in the song to the title of the track to the title of the record [Laughs].

    The album artwork has a Sin City feel.

    For sure, I love the colors, the black, white and red combination is really cool. Our A Lesson In Romantics album has the umbrella guy on it and I thought, "Wouldn't it be cool if we could keep that guy?" The Lesson cover is a view of the front of him showing what's behind, and I thought it would be cool of Anywhere was a view from behind showing where he's going. We gave the artist that direction, and we loved the first thing he sent.

    You could create an animated video with him at some point.

    That's something that I've thought about as well. I think it would be super awesome to do something along those lines for a video.

    What's the story behind "If You Can't Live Without Me, Why Aren't You Dead Yet?"

    That's one we usually don't play because it's not as popular of a song as the others on the album. I always get asked about the name. A year or two ago, I always thought it would be awesome to name a song "If You Can't Live Without Me, Why Aren't You Dead Yet?" When we were writing the songs for this record, that one had the perfect feeling for the title. A Lesson in Romantics had songs with longer, kind of interesting and clever titles, and that fits with it.

    —Rick Florino

    Here's the video if you haven't seen it!

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