Interview: Salvador Santana
Mon, 10 Aug 2015 09:59:40
Carlos Santana Photos
Salvador Santana Videos
Sentimentality, cohesiveness, and infectious rhythms define the upcoming album.
On his new album Fantasy Reality, Salvador Santana brings a new level of consciousness to hip-hop. However, the record out August 21, is a lot more than that. He's got an indie vibrancy, rock energy, world flavor, and pop palatability, making for a dynamic and diverse experience throughout. Of course, as an MC, his bars stand out, but the music is global enough to make everyone worldwide really listen. In this exclusive interview, he talks Fantasy Reality inside and out and so much more.
Did you approach Fantasy Reality with one vision or vibe in mind? Or, did it fall into place thematically in the studio?
I wish I could say that it all just fell into place. As you know, with certain things, they take a lot of time to focus and hone in on. It's like that with the music I am trying to express and the messages I am trying to convey. One thing that I did have in mind, as you mentioned, was having a flow and consistency. It was difficult for me because all of the songs have cohesiveness to them—in terms of very upbeat, catchy melodies with infectious rhythms musically. In short, one thing I did have in mind, other than the flow, was the whole idea of duality. It's a great thing.
For example on "Fantasy Reality," there is a very strong and hard type of beat. It's very infectious and haunting musically. Then, you have these very positive and uplifting lyrics. There's a whole juxtaposition to it, and opposites attract. In this case, they come together and have a beautiful marriage. It was a different situation for me as a musician.
When was the moment you feel like you struck that flow, or you were able to achieve that?
I think that after I finished writing the first draft, if you will, or the first version of "Fantasy Reality." It was the first song that sparked the creative journey. Once I had that idea and melody, I got the lyrics. I could do a whole record like this. Not far into the project, a few weeks or months, I knew this is what I wanted to achieve.
What's the story behind "I Don't Want It To End"?
That one really came from an idea I had. I thought of this visual that basically asked, "What if raves and parties that were happening in the mid-to-late nineties came out in the seventies? What would that sound like?" I experimented and messed around with different sounds in the studio. I tried something a little different and had fun with it, keeping that vision of raves in the seventies in mind. I didn't want it to end, All the ideas fell from the sky. It was just such a fun song. I had the presence of mind to be patient and let the process unfold.
The songs paint pictures. Is that important for you?
Oh that is great, I appreciate you saying that. I absolutely believe that is really important no matter what music you are doing, whether it is orchestral or whatnot. There must be a vision that you keep in mind. Of course, everyone who listens to it will have a different view or interpretation. That is fine. It is exactly what you were saying.
It is very important to be clear and honest with yourself. There is more clarity and a chance for people to invest and be more open minded. As long as I have fun, whether in studio or on stage, I know that people will respond. If I can have fun and enjoy it, those people who are listening will enjoy it themselves and have the same freedom.
Watch our video premiere of "Fantasy Reality" from Salvador Santana