It's K-Swiss x Diplo x You!
Wed, 18 Mar 2015 14:20:01
Sneaks x EDM!
The heritage American tennis brand K-Swiss is partnering with renowned DJ, producer and entrepreneur Diplo to launch "The Board." Appointing Diplo is a nod to the brand's founders, two entrepreneurs who moved to California in 1966, growing the global brand from a revolutionary tennis shoe—the K-Swiss Classic.
Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks that K-Swiss will implement to bring the brand back to prominence within the next year. "The Board" application period is now open online at board.kswiss.com.
Successful applicants to "The Board" will be invited to the program's members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K-Swiss' business. Members of "The Board" will make real decisions on real projects that K-Swiss will follow.
The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.
"I was instantly drawn to the K-Swiss brand due to their heritage and longevity in the marketplace," said Diplo. "I am excited to be part of ‘The Board’, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand."
Entries close on April 30, 2015 at 11:59 PM PST.
Think you have what it takes to be a K-Swiss level entrepreneur? Then enter!
Throughout the campaign, Diplo wears a range of K-Swiss sneakers that complement both sides of his personality—the businessman and the underground music talent— including the staple Classic, as well as modern take on the heritage white tennis shoe that Lozan III and the Belmont. All styles are available now at the newly re-designed KSwiss.com.
images courtesy K-Swiss
Will you board "The Board?"