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  • J. Cole Launches New Website Which He Personally Curates

    Tue, 14 May 2013 17:33:03

    J. Cole Launches New Website Which He Personally Curates - Bookmark that shit

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    Time to troll the web and create a new bookmark, hip-hoppers.

    Rapper J. Cole has launched his new website BornSinner.com, a conceptual digital platform created by J.Cole's Dreamville collective. Executive produced and creative directed by J.Cole, the site will feature unique, personally curated content each week leading up to the release of his highly anticipated sophomore album Born Sinner on June 25.

    Designed by rapidly rising artists Hugo & Marie, BornSinner.com is a striking digital platform that will feature a strong audio and visual experience for viewers. Starting today, the site will release the stories of people who have been significant and instrumental in shaping J.Cole's life as an artist, producer and person.

    Photographed and edited as mini documentaries, the series will be rolled out as installments, with the inaugural installment featuring J.Cole's mother, Kay Cole. The touching montage documents the day J.Cole retired his mother from her job as a United States Postal Service employee. Viewers will be able to follow his mother on her last route on the job through up close and personal photographs, as well as audio of her narration.

    So if you want an up close and personal look at J.Cole, bookmark the site.

    Did you check out BornSinner.com yet?

    —Maggie Pannacione

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