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  • Janet Jackson to Be Featured in Blackgama's "What Becomes a Legend Most" Ads For Second Year in a Row

    Thu, 25 Aug 2011 10:18:16

    Janet Jackson to Be Featured in Blackgama's "What Becomes a Legend Most" Ads For Second Year in a Row - Blackglama is a mink company

    Janet Jackson Photos

    • Janet Jackson - US singer Janet Jackson poses on May 23, 2013 as she arrives for the amfAR's 20th Annual Cinema Against AIDS during the 66th Annual Cannes Film Festival at Hotel du Cap-Eden-Roc in Cap d'Antibes, southern France.
    • Janet Jackson - MILAN, ITALY - FEBRUARY 25:  Janet Jackson  attends the Giorgio Armani fashion show as part of Milan Fashion Week Womenswear Fall/Winter 2013/14 on February 25, 2014 in Milan, Italy.
    • Janet Jackson - MILAN, ITALY - FEBRUARY 23:  Giuseppe Zanotti and Janet Jackson attend the Vicini Presentation during Milan Fashion Week Womenswear Fall/Winter 2013/14 on February 23, 2013 in Milan, Italy.

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    In a move that should piss off PETA and other animal rights crusaders, singer Janet Jackson is reprising her role as a spokeswoman for a fur campaign. Jackson will be the first legend to be featured for the second consecutive year in Blackglama's iconic "What Becomes a Legend Most?" advertising campaign. Blackglama is a mink company/supplier.

    "It became clear in our discussions of who the 'Legend' should be this year, that continuing the momentum with Janet made complete sense," says Joe Morelli, CEO of Blackglama. "She embodies glamour, luxury and sophistication, everything that Blackglama stands for."

    Last year's campaign thrust Janet Jackson amongst some of the world's most legendary entertainers who have starred in the popular Blackglama "What Becomes a Legend Most?" campaign. The initiative was revived by noted advertising agency Laspata DeCaro, and ads were photographed by Rocco Laspata. "The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat," said an exec involved in the campaign.

    The first ad debuts in the September issue of W Magazine.

    For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative based in Seattle, Washington and sought after by manufacturers, retailers and consumers globally. All Blackglama mink comes from Origin Assured™ farms.

    As if the fact that it comes from Origin Assured™ farms makes the harvesting of mink fur somewhat okay.

    Does the fact that Janet Jackson is appearing in Blackglama mink ad turn you off? Or are you a fur wearer?

    —Amy Sciarretto
    08.25.11



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