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  • Jasmine Villegas is New Face of tokidoki

    Mon, 06 Feb 2012 11:10:44

    Jasmine Villegas is New Face of tokidoki - It's the super cute Japanese brand

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    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
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    tokidoki, the adorable pop culture brand meaning "sometimes" in Japanese, is thrilled to announce its partnership with international recording artist Jasmine Villegas.

    Villegas will represent tokidoki apparel, accessories and beauty in a fresh and fun way that speaks directly to the tokidoki consumer!

    Villegas, 18, has had an active career at a young age. From the age of seven when she won a Hawaiian Tropic singing contest in San Jose, California, to releasing her much anticipated mix tape in September of 2011, Jasmine has amassed a huge following without even releasing an official single. Villegas opened up Justin Bieber's '"My World" tour.

    "I am so excited to be the new face of tokidoki," said Villegas, "The style is so me! Simone's designs and products are so cute, everywhere I go – girls come up and tell me how much they love tokidoki!" The partnership will include in-store appearances, special events and Jasmine will represent tokidoki at every opportunity!

    Do you dig tokidoki?

    —Amy Sciarretto
    02.06.12



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