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  • Jason Derulo, "American Idol" + Coca-Cola Team Up for Contest

    Tue, 03 Apr 2012 11:16:22

    Jason Derulo, "American Idol" + Coca-Cola Team Up for Contest - You can contribute lyrics to a song Derulo performs on the "Idol" season finale

    Taio Cruz Photos

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    Contest alert! And it's a biggie. You can co-write a song with Jason Derulo.

    For anyone who has a knack for music, but doesn't have the singing voice to get a ticket to Hollywood, Coca-Cola has you covered. Music has the power to bring people together, and through the Coca-Cola Perfect Harmony initiative, American Idol fans across the country will have the opportunity to create a new song with award-winning artist Jason Derulo. Songwriters and music fans will get the chance to help write a track that will be performed onstage at the American Idol finale.

    "I've written songs for some of the most recognized performers in music today and no matter how talented an artist is, a hit song is always a collaborative effort," said Jason Derulo. "From the producers to the writers to the talent performing the song, music comes to life thanks to a team effort, which is exactly what Coca-Cola Perfect Harmony is all about. I can't wait to collaborate with all of the IDOL fans out there to create a new song."

    Starting today, fans can log on to http://www.AmericanIdol.com/PerfectHarmony where they can listen to the opening segment of a song-in-the-making by Jason Derulo. Each week, hopefuls from around the country, ages 18 and up, will submit their own lyrics to contribute to the song. Following each of the four submission phases, Coca-Cola will select the top three lyrics and then fans, ages 13 and up, will have their say as they vote for their favorite. The lyric with the most votes will then be incorporated into the song, taking it one step closer to being ready for Jason to perform on the first night of the two-night finale of American Idol, airing Tuesday, May 22 on FOX.

    "'American Idol is the biggest show on television," said host Ryan Seacrest. "While the show features the talents of unknown singers, we often don't get the opportunity to showcase original songwriting. Coca-Cola Perfect Harmony allows aspiring songwriters and music fans to be a part of the show and work with an award-winning artist on an original song, which will be performed live in front of millions of people."

    As an incentive, fans who submit lyrics into the contest, as well as those who vote for the submissions, will be entered into a sweepstakes drawing to win various prizes. Prizes for the program include a Jason Derulo digital autograph, free Coke for a year, or a trip for two to the American Idol finale.

    "Music has always been a part of our brand and with Coca-Cola Perfect Harmony we are taking it to a new level," said Stuart Kronauge, SVP, Coca-Cola Brands. "When we saw the success and incredible fan participation in the program with Taio Cruz last year, we knew we needed to bring it back for 2012. With so many No. 1 hits under his belt, Jason Derulo will be able to drive this collaboration, allowing fans to express themselves and become a part of something truly special."

    The prizes are off the hook. Even if you don't get to co-write a song that Jason Derulo performs, you can get free Coke for a year. Not that kinda Coke, but free cola soda. Mmm!!!

    Are you going to enter?

    —Maggie Pannacione
    04.03.12



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    Tags: Jason Derulo, Taio Cruz, Ryan Seacrest

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