Jay-Z is New Duracell Powermat JV Spokesman
Wed, 11 Jan 2012 09:07:29
Jay-Z has teamed up with Duracell as both an investment partner and pitchman. The Hova is set to be the face and voice of the Duracell Powermat JV. He's a new dad, in case ya hadn't heard!
"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," the rapper said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future." The future is where it's at. He's gotta make the world a better place for new daughter Blue Ivy.
"The Duracell Powermat joint venture merges Procter & Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G, in the statement. "When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."
"Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."
Maybe Jay-Z will create a rap song about the Duracell Powermat JV!
Are you going to check out Duracell Powermat JV?