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  • Jay-Z is New Duracell Powermat JV Spokesman

    Wed, 11 Jan 2012 09:07:29

    Jay-Z is New Duracell Powermat JV Spokesman - He's also an investor

    Jay-Z Photos

    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Jay-Z Videos

    • Mariah Carey - Heartbreaker
    • Rick Ross - Movin' Bass (Audio) (Explicit)

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    Jay-Z has teamed up with Duracell as both an investment partner and pitchman. The Hova is set to be the face and voice of the Duracell Powermat JV. He's a new dad, in case ya hadn't heard!

    "I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," the rapper said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future." The future is where it's at. He's gotta make the world a better place for new daughter Blue Ivy.

    "The Duracell Powermat joint venture merges Procter & Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G, in the statement. "When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."

    "Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story," said Ran Poliakine, CEO of Powermat Technologies. "There is no better face or voice that can move people to adopt a new paradigm in power delivery."

    Maybe Jay-Z will create a rap song about the Duracell Powermat JV!

    Are you going to check out Duracell Powermat JV?

    —Maggie Pannacione
    01.11.12



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