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  • Jay-Z Printed "Decoded" Pages in Oddest of Places

    Tue, 16 Nov 2010 12:12:34

    Jay-Z Printed "Decoded" Pages in Oddest of Places - The pages were tucked in a Gucci jacket and at the bottom of a Miami pool

    Jay-Z Photos

    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.
    • Jay-Z - LOS ANGELES, CA - AUGUST 31: Recording artist Jay Z attends day 2 of the 2014 Budweiser Made in America Festival at Los Angeles Grand Park on August 31, 2014 in Los Angeles, California.

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    Jay-Z Videos

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    Jay-Z's first book Decoded is out today, and the rapper placed pages of the book in odd places, with pages of the book hidden in places that are meaningful to the rap mogul, such as the bottom of the pool of the Delano hotel in Miami and underneath plates at the Spotted Pig in NYC. Clues to their locations were revealed on Jay-Z.com, as well as Jay's Facebook and Twitter pages. Even two pages of the book were located in the windows of Gucci's Fifth Avenue flagship store, printed in the lining of a leather bomber jacket. The jacket is actually being gifted to Sean Carter, which is Jay's real name.

    How clever! That's what I call interactive marketing.

    Are you planning to pick up a copy of Decoded?

    —Amy Sciarretto
    11.16.10




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