JC Penney Sponsors Blake Shelton's Tour
Fri, 18 Jul 2014 10:15:37
JC Penney x Blake Shelton -- two American classics.
The retailer is sponsoring the singer's Ten Times Crazier Tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America's troops and military families through donations to the United Service Organizations (USO).
As a JCPenney Cares Ambassador, Shelton has been integral in drumming up support for the retailer's "round up" efforts supporting the USO. In July 2012 and December 2013, JCPenney customers were invited to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.
JCPenney and Shelton aim to raise awareness and funds through a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. For every post, JCPenney will donate $1 to the USO, up to $200,000.
It's THAT easy. So why not use these hashtags in the tweet-to-donate campaign and do your part?
JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert.
"Our troops are out there every single day protecting our country and I'm proud to do my part with JCPenney to support and salute them for everything they do," said Blake Shelton. "I'm just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them."
As a presenting sponsor of Shelton's tour, fans and JCPenney shoppers will also be treated to an array of pre-show and in-concert activities, including tour bus visits at select JCPenney stores in the following concert markets:
7/19 Lombard, Ill. Yorktown Shopping Center
8/1 New York, N.Y. Newport Center
8/2 Darien Center, N.Y. Batavia City Centre
8/29 Charlotte, N.C. Carolina Mall
8/30 Orlando, Fla. Orlando Fashion Square
9/4 Albuquerque, N.M. Coronado Center
9/5 Phoenix, Ariz. Christown Spectrum
9/6 San Diego, Calif. Chula Vista Shopping Center
9/11 Fresno, Calif. Fresno Fashion Fair
9/12 Sacramento, Calif. Yuba Sutter Mall
9/13 Mountain View, Calif. Cupertino Square
9/18 Spokane, Wash. Northtown Mall
9/19 Tacoma, Wash. Tacoma Mall
9/25 Boise, Idaho Boise Towne Square
9/26 Salt Lake City, Utah Valley Fair Mall
9/27 Denver, Colo. The Shops at Northfield Stapleton
10/4 Los Angeles, Calif. [JCPenney store location TBD]
10/5 San Bernardino, Calif. Victoria Gardens
For more info, visit blakeshelton.com.
Will you be seeing Blake Shelton, supporting troops and shopping at JCP?