Jennifer Aniston to Debut Fragrance This Year
Mon, 19 Apr 2010 09:40:23
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Fabulously coiffed star Jennifer Aniston will be launching her first fragrance by year's end. The news was confirmed by WWD, the beauty and fashion trade publication. Every celeb has a scent nowadays and Aniston is just the latest in a long line of stars, including the unlikely fragrancier Bruce Willis, to brand themselves with an olfactory essence.
"It's been a year-and-a-half journey," Aniston told WWD. "I'd been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.'" The scent is named Lolavie. The notes have not yet been released, so we have no idea what it will smell like. Aniston did say she is not a big perfume fan, so we can assume that Lolavie will be light, airy, natural and clean?
Aniston also told WWD that she wants people to inhale Lolavie and ask, "What is that? You smell great!" The scent will debut across the pond first, launching at Harrods in the UK in June. A 50-ml bottle will fetch $47. A U.S launch date has yet to be revealed.
Are you frenzied about Aniston being a perfumer?