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  • Jennifer Aniston to Debut Fragrance This Year

    Mon, 19 Apr 2010 09:40:23

    Jennifer Aniston to Debut Fragrance This Year - Team Angelina fans won’t be wearing this scent!

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    • Jennifer Aniston - TORONTO, ON - SEPTEMBER 09: Actress Jennifer Aniston speaks onstage at 'Cake' Press Conference during the 2014 Toronto International Film Festival at TIFF Bell Lightbox on September 9, 2014 in Toronto, Canada.
    • Jennifer Aniston - TORONTO, ON - SEPTEMBER 09: Actress Jennifer Aniston poses at 'Cake' Press Conference during the 2014 Toronto International Film Festival at TIFF Bell Lightbox on September 9, 2014 in Toronto, Canada.
    • Jennifer Aniston - TORONTO, ON - SEPTEMBER 09: Actress Jennifer Aniston poses at 'Cake' Press Conference during the 2014 Toronto International Film Festival at TIFF Bell Lightbox on September 9, 2014 in Toronto, Canada.

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    Fabulously coiffed star Jennifer Aniston will be launching her first fragrance by year's end. The news was confirmed by WWD, the beauty and fashion trade publication. Every celeb has a scent nowadays and Aniston is just the latest in a long line of stars, including the unlikely fragrancier Bruce Willis, to brand themselves with an olfactory essence.

    "It's been a year-and-a-half journey," Aniston told WWD. "I'd been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.'" The scent is named Lolavie. The notes have not yet been released, so we have no idea what it will smell like. Aniston did say she is not a big perfume fan, so we can assume that Lolavie will be light, airy, natural and clean?

    Aniston also told WWD that she wants people to inhale Lolavie and ask, "What is that? You smell great!" The scent will debut across the pond first, launching at Harrods in the UK in June. A 50-ml bottle will fetch $47. A U.S launch date has yet to be revealed.

    Are you frenzied about Aniston being a perfumer?

    —Amy Sciarretto
    04.19.10




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