Jennifer Lopez Chosen as New L'Oreal Spokeswoman
Tue, 07 Dec 2010 12:39:26
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Because She's Worth It: singer, actress, American Idol judge and the always fashionable mom of two known as Jennifer Lopez has been chosen as the latest "global brand ambassador" for L'Oreal Paris. In essence, J Lo is a spokeswoman for the cosmetics brand.
"We are more than excited to announce this new partnership with the sublime, iconic and multi-talented Jennifer Lopez," declared Cyril Chapuy, Global Brand President, L'Oreal Paris. "Women everywhere admire not only Jennifer's beauty but also her charisma and her commitment. We are honored to welcome her to our amazing roster of spokes people that represents in all its diversity, the beauty of today's woman. Jennifer will be the face of upcoming product innovations in makeup and hair care, as first campaigns."
"Having used L'Oreal Paris products most of my life, I'm excited to work with a brand that consistently offers a wide range of superior products that are attainable for women everywhere," said Lopez. "I've always loved their sophisticated ad campaigns and am thrilled to represent a brand that embraces a woman's worth."
"Jennifer's talent and accomplishments span across many industries," said Karen T. Fondu, President of L'Oreal Paris USA. "Coupled with her obvious beauty, she is a modern role model for women and truly embodies the spirit of the L'Oreal Paris philosophy, 'Because You're Worth It.' We are delighted to welcome Jennifer into the L'Oreal Paris distinguished group of spokespeople."
Jenny From the Block proves that you can have it all.
Would you wear L'Oreal products because they were endorsed by Jennifer Lopez?