Jennifer Lopez Named Gillette Venus Global Ambassador
Fri, 04 Feb 2011 13:26:42
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Jennifer Lopez, the ultimate modern goddess, is now the one and only Venus Goddess, serving as Gillette Venus' first-ever global ambassador. In the role, J Lo will inspire women around the world to "reveal the goddess in you," which means feeling their most confident, powerful and beautiful, inside and out. Lopez – and her amazing legs – will star in all elements of brand's 2011 holistic marketing campaign, supporting the total brand portfolio, that includes TV and print advertising, public relations, digital, social media and in-store communications. Essentially, she's the face of the product and its pitchwoman. The campaign also includes J Lo's exclusive remake of the iconic "Venus" song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
"The Venus brand empowers women and speaks to the 'goddess' in every one of us," said Lopez. "Every woman is a goddess in her own right when we let our best feminine self shine through. Venus keeps my legs looking beautiful, giving me the confidence to feel just like a goddess." Legs, she knows how to use 'em.
The newly established Venus Goddess Fund for Education will carry the brand's "goddess" message to a whole new level by enabling global educational opportunities for women, through partnership with organizations such as CARE International, the Step Up Women's Network and Lopez's own Maribel Foundation. Founded by Lopez and her sister, Lynda, the mission of The Maribel Foundation is dedicated to improving the health and well being of women and children including raising the level of medical care available to them. Venus believes that education provides a strong foundation for future success, and each of these organizations teaches and empowers women to excel in unique ways, whether via mentorship, schooling or even healthcare for their children.
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