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  • Jessica Alba Launches Eco Baby Products

    Fri, 03 Feb 2012 14:15:46

    Jessica Alba Launches Eco Baby Products  - She is behind The Honest Company

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    That MILF known as Jessica Alba, mother to Honor and Haven, has launched The Honest Company, a line of eco-friendly baby products.

    In a chat with Reuters, Alba said, "Motherhood has affected me greatly and in so many ways. I didn't know that I would feel so comfortable and so at ease and so natural. When I became a mother, I felt the most comfortable in my own skin than I had ever felt in my life."

    Despite that level of comfort, trying to find eco-friendly natural products for her baby and her home proved challenging, to say the least. She said, "There are a lot of toxic chemicals in baby products, and these toxic chemicals are linked to not just allergies and asthma, but also autism and ADHD and lots of childhood cancers, and I was horrified that products that were made for babies and children would have these toxic chemicals." She couldn't find what she wanted, so she did what many people before her have done to fill a need! She started her own line, so that other parents could have access to healthy products. Nice one, Jess!

    Alba founded The Honest Company along with Christopher Gavigan, former CEO of non-profit group Healthy Child Healthy World, after discovering that toxic chemicals were often disguised as "fragrances" on product labels and finding that not all eco-friendly and natural products worked efficiently. Together, they came up with an online business model to launch an eco-friendly range of baby and household products, tried and tested by themselves and their own babies. They are toxin-free and aesthetically pleasing, and can be delivered straight to your door.

    "I really wanted to make a company that was for parents, by parents," said Alba.

    Any new parents out there want to try The Honest Company prods?

    —Maggie Pannacione

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