Jessica and Ashlee Simpson Partner Up for Tween Fashion Line
Fri, 03 Jun 2011 12:16:59
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WWD reports that fashion mogul Jessica Simpson and her equally stylish little sister Ashlee are partnering up a la The Olsen Twins for a tween fashion line. The new line will be part of the Jessica Simpson Collection and will feature sportswear and active wear with a "girly, playful attitude." The Sisters Simpson will serve as the line's co-directors.
"Creating a tween apparel collection was a natural extension for the brand," Jessica told WWD. "I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens."
What do you think of Jessica and Ashlee Simpson teaming up for a tween fashion line?