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  • Jessica and Ashlee Simpson Partner Up for Tween Fashion Line

    Fri, 03 Jun 2011 12:16:59

    Jessica and Ashlee Simpson Partner Up for Tween Fashion Line - It'll be an extension of the Jessica Simpson Collection

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    • Ashlee Simpson - LOS ANGELES, CA - JUNE 10: Ashlee Simpson checks out the Skylanders Trap Team at the Activision booth during E3 on June 10, 2014 in Los Angeles, California.
    • Ashlee Simpson - LOS ANGELES, CA - JUNE 10: Ashlee Simpson attends the Skylanders Trap Team Activision booth during E3 on June 10, 2014 in Los Angeles, California.
    • Ashlee Simpson - LOS ANGELES, CA - JUNE 10: Ashlee Simpson and her son Bronx check out Skylanders Trap Team at the Activision booth during E3 on June 10, 2014 in Los Angeles, California.

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    WWD reports that fashion mogul Jessica Simpson and her equally stylish little sister Ashlee are partnering up a la The Olsen Twins for a tween fashion line. The new line will be part of the Jessica Simpson Collection and will feature sportswear and active wear with a "girly, playful attitude." The Sisters Simpson will serve as the line's co-directors.

    "Creating a tween apparel collection was a natural extension for the brand," Jessica told WWD. "I'm excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today's tweens."

    What do you think of Jessica and Ashlee Simpson teaming up for a tween fashion line?

    —Amy Sciarretto
    06.03.11




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