Jim Jones Makes Masterpiece With "Perfect Day" Video
Mon, 28 Mar 2011 07:46:04
Jim Jones always digs just a little deeper than your average rapper.
That's especially true when it comes to his brand new music video for "Perfect Day." Riveting in spots, the video complements the song's dreamy refrain perfectly with an intriguing narrative that sees Jones in hospital scrubs rapping in the operating room or behind a local convenience store counter. All the while, the visuals follow the song's lyrics with a young mother about to enjoy her "Perfect Day." In the bottom right corner, Jones uses sign language, just before the main visual pays homage to our troops overseas. There's a lot going on, and it's executed with deft attention to detail begging the viewer to keep coming back for more.
That's the beauty of Jones's video for "Perfect Day" too; you can watch it multiple times and discover a different flourish or angle. That's also why this is one of the best hip hop videos of the year, and another precursor to his new album, Capo, making us even more anxious to spin it when it drops April 5, 2011.
At the end of "Perfect Day," Jones puts out a heartfelt dedication to "Anyone who has been affected by breast cancer, to the soldiers at war and people who have hearing disabilities" and is "wishin u a perfect day."
How many hip hop superstars and entrepreneurs do you know that care that much? Not many…Jim Jones is a rare breed and that's why he's Capo for life…
Enjoy the video!
Did you dig the "Perfect Day" video? Are you excited for Capo?
Read our exclusive interview with Jim Jones here!