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  • Jimi Hendrix's Family Sues Vodka Company

    Wed, 07 Mar 2007 11:30:29

    Jimi Hendrix's Family Sues Vodka Company - Are you experienced...with a cease-and-desist letter?

    Jimi Hendrix Photos

    • Jimi Hendrix - AUSTIN, TX - MARCH 13: Janie L. Hendrix, sister of the late Jimi Hendrix and President/CEO of Experience Hendrix LLC speaks onstage at the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.
    • Jimi Hendrix - AUSTIN, TX - MARCH 13: - Stamp art director Greg Breeding attends the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.
    • Jimi Hendrix - AUSTIN, TX - MARCH 13: Broadway performer Mary Bridget Davies performs onstage at the U.S. Postal Service unveiling of the Jimi Hendrix Forever® Stamp during South by Southwest (SXSW) on March 13, 2014 in Austin, Texas.

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    The family of guitar icon Jimi Hendrix has filed a federal lawsuit against the Seattle alcohol company Hendrix Electric Vodka for wrongfully using trademarked material in a marketing campaign for the newly launched beverage.

    Janie Hendrix, Jimi's adopted sister and chief executive of Experience Hendrix, issued a statement saying, "We are greatly concerned that there may be a perception that Experience Hendrix has, in some way, authorized this sale of vodka. As a matter of strict policy, we have never promoted an alcoholic beverage."

    Hendrix then added that the vodka branding was a "sick joke," because the guitarist's death was linked to alcohol consumption. Owner of Hendrix Electric Vodka Craig Dieffenbach insists that the lawsuit has no legal basis due to a 2005 ruling that Experience Hendrix only owns the music, but not Jimi Hendrix's name or image.

    --The ARTISTdirect Staff
    03.07.07



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