Jive + Arista Labels Shut Down
Mon, 10 Oct 2011 11:51:12
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New RCA Records CEO Peter Edge and longtime colleague Tom Corson, who was promoted to president and COO in August, have officially shuttered historic labels Arista and Jive. All artists on those labels, like Britney Spears, folded into the overall RCA brand.
"The path we've taken is to refresh RCA, so we're going to retire those brands," Corson told The Hollywood Reporter. "There may be a reason down the line to bring them back, but it's a clean slate here."
Corson continued, "The concept is that there is value in branding RCA and not having it confused or diluted by other labels. The artists have all been supportive. We didn't make this move without consulting our artists, and we haven't had any push back. Frankly, they're the brand. We're defined by our artists."
Still, even with that perspective, it's sad to see these legendary label brands shuttered. But it appears that Corson wants to further the RCA brand.
Do you have a favorite record label?