John Varvatos' New Models? Jimmy Page + Gary Clark, Jr.
Tue, 29 Jan 2013 11:29:04
What do Led Zeppelin guitarist Jimmy Page and up and coming axe slinger Gary Clark, Jr. have in common, besides their ability to handle their instruments in jaw-dropping and mind-boggling ways? Well, they both star in the latest campaign for the John Varvatos men's fashion brand.
The images were shot in London by Danny Clinch, against a textured backdrop at the historic Rivoli Ballroom, where the two sharply dressed subjects stand out in iconic black and white portraits.
"Jimmy Page has been a music and fashion icon of mine since 1970. He has been a major influence and I am honored to call Jimmy a friend," says designer John Varvatos. "Gary Clark Jr. is the real deal – amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true."
This latest John Varvatos campaign follows 17 seasons, all of which underscore the brand's affinity for rock 'n' roll style-makers. Past collaborators have included Paul Weller and Miles Kane, Green Day, Franz Ferdinand, Perry Farrell, Alice Cooper, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash and more.
What do you think of the Varvatos campaign photos featuring Page and Clark?