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  • JoKEr Opens Up "Madhouse"

    Mon, 01 Nov 2010 11:00:18

    JoKEr Opens Up "Madhouse" - We all go a little mad sometimes; it's more fun over dance beats though...

    "I don't want anything other than to be heard," exclaims JoKEr.

    She most definitely will be once the world gets a load of her music. JoKEr spins an insanely infectious combination of pop and electronica that's so crazy it's beyond catchy. Her debut single, "Madhouse," volleys from a propulsive verse into a massive hook. However, JoKEr has only just opened the Madhouse, and there's a lot more engaging tunes to come.

    She goes on, "I aspire to be the anti-pop pop icon. How do you take pop music, go against every rule you've heard of and still make pop?"

    JoKEr may have figured out how…in our exclusive interview below she delves into her sound, "Madhouse" and so much more.

    What's the story behind "Madhouse?"

    I feel like we all live in madhouse sometimes, reality is not what it looks like. My specialty is "shock reality musical politics," so basically, I believe you can shock people into seeing the raw truth about the world with music. "Madhouse" is just the first step into getting people's attention to look at the world we live in, in a different way. "Shock reality musical politics" is my motto. It's what I live for. I live for making you see the truth, opening your eyes to see things the way they really are. It's like The Matrix. Sometimes what you're looking at isn't what's really there.

    Music can be the best way to show that.

    That's right. Music is so powerful because, obviously, there are messages subliminally that we don't even hear. In the beat, there are things that go straight to your subconscious you really have no control over. It's not all about words. It's that perfect marriage between the words, the melody and the beat. Obviously, the visual is very important.

    Where do the visuals and the words come together?

    I'm a classically trained pianist. I was playing at 3- and 5-years-old. It just happens. I sit by the piano, and I hear things. Then I put them down because I want to share them with the world. It's magical. I really have no explanation for that [Laughs]. I'm blessed to be there and share this with everybody.

    Does music always start with the piano for you still?

    It could be anything. It could be a thought, an idea or a beat—whatever is inspirational. It could be talking to you! I may write a song after this [Laughs]. That's what I mean by "Shock Reality Musical Politics," you just never know. You know when it gets you and gets through to your heart though. That's when you almost feel possessed, and I like that. I like to play with people's minds in a good way.

    Did you intend for all of the songs to connect?

    It's my life, and I figured if I could welcome you into my life and my world you could find something to relate to. It's cohesive because it's my life. One song is called "Maniac," because don't we all wake up and feel like maniacs sometimes? People are such colorful, fascinating creatures. At the end of the day, we all feel and bleed the same. If you look into my world, maybe you could see some of your own and we could help each other get through some of this journey or make it more fun. That's really my goal at the end of the day. I want you to see my reality and enjoy yours.

    The music has a message and it's fun at the same time. You could think about it or dance to it.

    At the end of the day, I believe we're to maximize pleasure and minimize pain in life. No matter what hardships life throws at you, you should run with it. Make lemonade out of lemons and spread the love. I think that's what we're supposed to do. At the same time, we don't have to close our eyes. There is a dark side to things. It's just how we look at things and our perspective. How do we get to a better place and have fun while we're here? Music is the best vehicle to do that.

    Which artists do you always come back to?

    Growing up on classical music, I'd obviously say Mozart and Beethoven. Mozart had a lot of spunk to his music and back in those days, that was kind of unheard of. Music should be fun at the end of the day. These days, Eminem, and I've got to say I love Lady Gaga. You can't overlook Gaga. The new Linkin Park record is great. It's a little bit darker than a lot of stuff that's out there, but it's just powerful to me. I love how the whole record is a cohesive story that flows well together. The wait was so worth it because they never fail to take it to the next level. They continue to amaze me, and I'm a huge fan.

    —Rick Florino

    Have you heard JoKEr yet?

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