Justin Bieber and Taylor Swift Fragrances Suffer From Lower-Than-Expected Sales
Thu, 21 Aug 2014 11:06:10
There are too many celeb fragrances on the market. Elizabeth Arden, which produces Justin Bieber-branded and Taylor Swift-branded scents, has said it suffered from lower-than-expected sales of Eau de Celebs this year, particularly of those two artists.
WENN reports that the company released a statement, which read, "The company had expected weaker sales comparisons due to the lower level of fragrance launch activity in fiscal 2014 versus fiscal 2013. The decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated."
So Biebs x T. Swizzle scents flopped. Or there were just too many. It was only a matter of time before too many celeb auras were on the market. It's oversaturation and overscenturation.
What celebs scents do you wear, if any?