• > Home
  • > News
  • > Justin Bieber and Taylor Swift Fragrances Suffer From Lower-Than-Expected Sales
  • Justin Bieber and Taylor Swift Fragrances Suffer From Lower-Than-Expected Sales

    Thu, 21 Aug 2014 11:06:10

    Justin Bieber and Taylor Swift Fragrances Suffer From Lower-Than-Expected Sales - It's oversaturation or overscenturation

    Justin Bieber Photos

    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.

    more justin bieber photos »

    Justin Bieber Videos

    • Major Lazer - Cold Water
    • Justin Bieber - Company

    more justin bieber videos »

    There are too many celeb fragrances on the market. Elizabeth Arden, which produces Justin Bieber-branded and Taylor Swift-branded scents, has said it suffered from lower-than-expected sales of Eau de Celebs this year, particularly of those two artists.

    WENN reports that the company released a statement, which read, "The company had expected weaker sales comparisons due to the lower level of fragrance launch activity in fiscal 2014 versus fiscal 2013. The decline in sales of celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated."

    So Biebs x T. Swizzle scents flopped. Or there were just too many. It was only a matter of time before too many celeb auras were on the market. It's oversaturation and overscenturation.

    What celebs scents do you wear, if any?

    —Amy Sciarretto
    08.21.14



    "Like" ARTISTdirect on facebook to get more news and info on Justin Bieber

    Tags: Justin Bieber, Taylor Swift

    Latest Music News

    more news headlines »

    • this week
    • last week
    • artist
    • ringtone
    • peak rank
    • wks on chart