Justin Bieber Covers "Men's Health"—Find Out Their Rationale for Giving Him a Second Chance
Fri, 06 Mar 2015 12:56:04
Justin Bieber has scored the cover of Men's Health, showing off his tattoos and his abs.
So yes, he is in good shape and has a great body. That's inarguable.
Beliebers, he is 21 now. You screaming your heads off over this sexiness?
The mag's editor-in-chief Bill Phillips even noted that it knew it would be questioned over its cover choice, with the editor writing the following note about giving The Biebs a second chance:
"Surely the question crossed your mind. Bieber? On the cover of my favorite health and fitness magazine? The dude is barely 21 and, let's be honest, has been acting like a spoiled brat the past couple of years.
"I had the same initial reaction when his people reached out to us last fall, and almost immediately dismissed the idea. But then I decided it was only fair to meet with them first.
"His publicist, Melissa, understood her client's reputation—and my hesitation. She explained that he'd been working on his body in an effort to rebuild his image as well. 'He realizes it's time to grow up, to become a man,' she told me. 'He's looking for a second chance.'
"I started following the Biebs on Instagram and saw just how much time he was spending at the gym and reading, of all things, self-help books. (He's also been reading Men's Health, and you can see the results from his time in the weight room in this story.)
"I spoke to the folks behind his Calvin Klein underwear campaign, and they assured me that his desire to reinvent himself was authentic.
"Most of all, of course, I wondered what you, the reader, would think. Our cover guys reflect the Men's Health brand: positive, empowering, trustworthy, real. We should all learn something from these men—their successes and their failures.
"What could Justin Bieber actually teach us?
"Then I thought back to the 1,246 readers I met last year during our six-month search for the Ultimate Men's Health Guy, especially those we profiled in the November issue. Those men all had two things in common: (1) They weren't perfect. (2) They aspired to be better.
"We're all works in progress. The key to growth is realizing it. When I was 20, I pulled quite a few of my own d-bag moves. Only difference was that TMZ wasn't there to report them. Eventually I realized I wanted to be a better man. I focused on school. Found a part-time job. Got serious about a woman. No one questioned if I deserved a second chance. We all do.
"The same goes for Justin Bieber, and we're giving him one. Right here, right now, we're calling a cease-fire. Will he actually turn his life around? Time and the paparazzi will tell. But if the first step is self-awareness, then Bieber has started down the right path.
"'This has been a really big year for me, as far as figuring stuff out,' he told our writer, Oliver Broudy, after an hour at the gym with him. 'A year from yesterday, I was in jail.'
"So we know his low point. You can learn more about his upside, starting with our cover story, 'The Reinvention of Justin Bieber.' Meanwhile, you'll find ways to reinvent yourself on every page of our April 2015 issue, which is available digitally on March 10 and on newsstands nationwide by March 17."
Hmmm, he has a point. The Biebs has had ups and downs, and we still wuv him. He perseveres.
More is menshealth.com and pick up the issue if you wanna learn from Da Biebs and give him a second chance.
Will you pick up the Bieber-covered issue of Men's Health?