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  • Justin Bieber: Fragrancier

    Tue, 26 Oct 2010 14:20:13

    Justin Bieber: Fragrancier - Bieber fever spreads to olfactory sense with upcoming launch of Bieber scent

    Justin Bieber Photos

    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.

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    Teen dream Justin Bieber is expanding his brand yet again and this time, he is going right up your nose! With a line of OPI nail polishes on the horizon and his many fans (and critics) wondering if he will capitalize on his coif with a line of hair care products, the Bieb is wasting no time and is instead entering the scent market. But he is even smarter than we thought. He isn't going to sell his fragrance in a pretty glass bottle like other celebs, reports Women's Wear Daily. The Bieb is teaming up with Etoile Nation Beauty to create a wristbands and dog tags infused with a unisex fragrance named "My World."

    The scent-cessories are scheduled to land in Wal-Mart stores on Black Friday, which is the biggest shopping day of the year and is the day after Thanksgiving.

    It's an unconventional design, but it's also brilliant, since many cosmetic companies are launching scents in rings, necklaces and other wearable forms. This is ingenious for the tweens and teens that worship at the Bieberian Altar.

    Would you wear a "My World" wristband or dog tag?

    —Amy Sciarretto
    10.26.10




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