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  • Justin Bieber Launching Female Fragrance

    Mon, 23 May 2011 13:18:36

    Justin Bieber Launching Female Fragrance - It's for the ladies who love him

    Justin Bieber Photos

    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.

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    First, teen heartthrob Justin Bieber created a line of OPI nail polishes, which sold out on the quick. Now he has moved on to fragrance and is creating a scent for his female fans.

    The Bieb's new perfume is called "Someday" and will be packaged in a bottle with a heart-shaped flower top. Aw! How cute and how Biebish.

    The fragrance was created by Honorine Blanc of Firmenich, who said it is a "fruity gourmand" formula. How chic and fancy!

    Bieber said, "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world." It's The Bieb's world; we just live in it.

    As is customary with the generous and philanthropic Bieber, a portion of the proceeds of "Someday" will be donated to Pencils of Promise, which helps build schools, as well as the Make-a-Wish Foundation. Biebs said, "Not only am I able to create a fragrance for all my fans, but I am also able to give back to charity, which is a huge priority for me."

    The Bieb was involved in the development of the scent on every level, saying, "They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."

    Would you wear a scent created by Justin Bieber?

    —Amy Sciarretto
    05.23.11




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