Justin Bieber Launching Female Fragrance
Mon, 23 May 2011 13:18:36
First, teen heartthrob Justin Bieber created a line of OPI nail polishes, which sold out on the quick. Now he has moved on to fragrance and is creating a scent for his female fans.
The Bieb's new perfume is called "Someday" and will be packaged in a bottle with a heart-shaped flower top. Aw! How cute and how Biebish.
The fragrance was created by Honorine Blanc of Firmenich, who said it is a "fruity gourmand" formula. How chic and fancy!
Bieber said, "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world." It's The Bieb's world; we just live in it.
As is customary with the generous and philanthropic Bieber, a portion of the proceeds of "Someday" will be donated to Pencils of Promise, which helps build schools, as well as the Make-a-Wish Foundation. Biebs said, "Not only am I able to create a fragrance for all my fans, but I am also able to give back to charity, which is a huge priority for me."
The Bieb was involved in the development of the scent on every level, saying, "They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."
Would you wear a scent created by Justin Bieber?