Justin Bieber Offers Insight Into the Scent He is Creating
Fri, 05 Nov 2010 15:16:59
Justin Bieber's brand is expanding again, this time with a female fragrance. The Bieb is certainly in touch with his girly side, since he is launching nail polishes, too. I just wonder when his brand will capitalize on his most talked about asset: his hair! When is he going to create hair styling products?
That said, the Bieb, 16, told People that his fragrance "is for my female fans, and I want to create something that will have the girls go crazy." The currently unnamed scent will launch in high-end department stores next summer.
He continued, "Most male celebrities do male colognes for other males. I think that me making a female fragrance is just a different idea and I think it's going to be successful. I'm just really, really excited about it. It's going to be really big." Justin, I get it. Your fanbase is predominantly female. You have to cater to them. No dudes would buy a masculine fragrance with your name attached to it. But the ladies? They will go wild for Eau de Bieb.
Bieber is also launching a unisex line of scent accessories this holiday season at mass market discount retailers.
Would you wear a female-only, Bieber scent? Would you at least sniff it and give it a chance? Or would you nix it, scent unsmelled, because you are not 16?