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  • Justin Bieber Offers Insight Into the Scent He is Creating

    Fri, 05 Nov 2010 15:16:59

    Justin Bieber Offers Insight Into the Scent He is Creating - He is in touch with his girly side

    Justin Bieber Photos

    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.

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    Justin Bieber's brand is expanding again, this time with a female fragrance. The Bieb is certainly in touch with his girly side, since he is launching nail polishes, too. I just wonder when his brand will capitalize on his most talked about asset: his hair! When is he going to create hair styling products?

    That said, the Bieb, 16, told People that his fragrance "is for my female fans, and I want to create something that will have the girls go crazy." The currently unnamed scent will launch in high-end department stores next summer.

    He continued, "Most male celebrities do male colognes for other males. I think that me making a female fragrance is just a different idea and I think it's going to be successful. I'm just really, really excited about it. It's going to be really big." Justin, I get it. Your fanbase is predominantly female. You have to cater to them. No dudes would buy a masculine fragrance with your name attached to it. But the ladies? They will go wild for Eau de Bieb.

    Bieber is also launching a unisex line of scent accessories this holiday season at mass market discount retailers.

    Would you wear a female-only, Bieber scent? Would you at least sniff it and give it a chance? Or would you nix it, scent unsmelled, because you are not 16?

    —Amy Sciarretto
    11.05.10




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