Justin Bieber Partners With PhoneGuard Inc. For Text Responsibly Campaign
Thu, 21 Jul 2011 11:58:00
The Biebs wants you to...stop texting and driving.
Justin Bieber and PhoneGuard, Inc. launched their Text Responsibly campaign through the use of PhoneGuard's free Drive Safe™ phone application, which disables the texting, emailing and keyboard functions of a mobile phone while in a vehicle moving faster than 10 miles per hour. As an advocate of responsible texting, Bieber and PhoneGuard (www.PhoneGuard.com) have joined forces with the Remember Alex Brown Foundation to create a dialogue with teens and their parents to raise awareness of the issue. The Remember Alex Brown Foundation was established by the family of Alex Brown, a high school senior who tragically lost her life in 2009 while texting and driving.
The multi-faceted campaign features video footage of The Biebs, who informs drivers that they are more important than any text will ever be, as well as footage of the sweepstakes. Every driver that downloads the free Drive Safe™ application is entered into a sweepstakes to win a Justin Bieber-signed jacket from his concert tour. Additional video footage details the Brown family's tragic loss and the importance of responsible texting. Photography featuring still images of Justin Bieber, the Brown family and the PhoneGuard team with Justin is also part of the campaign, while quotes directly from Justin reiterate his partnership with PhoneGuard and his dedication responsible texting and the Remember Alex Brown Foundation.
"This is a cause that's really important to me, and I know affects a lot of my fans," Justin Bieber said in a statement. "That's why I decided to work with PhoneGuard, because we share the same vision and goal. It's simple: text responsibly."
Don't think texting and driving is a big deal? Let us provide some stats: According to the Department of Transportation, those who text message while driving are 23 percent more likely to get into an accident, and more than 1,000 deaths result from texting and driving each year. Additionally, distracted driving causes more than 600,000 accidents and 448,000 injuries a year, making responsible texting imperative for drivers today.
Listen to the Biebs and stop texting and driving.
Do you text responsibly?