Justin Bieber Teams With SpendSmart to Teach Kids Financial Literacy
Thu, 18 Apr 2013 14:13:40
Justin Bieber is one very rich 19-year-old, and he has teamed with SpendSmart, a company that markets a debit card aimed at teenagers. The card is not as predatory as others on the market, despite having fees associated with it. Parents can monitor how their kids spend with the card. However, it is being marketed as a way for teens to learn financial literacy, with The Biebs as the spokesperson, doling out tips and advice.
That's a brilliant marketing strategy, since kids get some education about how to spend wisely from someone who has made a lot of money, despite coming from a meager upbringing.
Watch the singer's first "Real Talk" educational video, titled "Life Lessons," pertaining to the card and spending below. He tells fans to learn to make a budget and points out that it doesn't matter if you have $100 or $100 million. If you spend more than you have, you're going to go broke.
Parents, would you let your kids use a card such as this?