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  • Justin Bieber Won't Wear His Nail Polish Line From OPI

    Wed, 03 Nov 2010 16:11:16

    Justin Bieber Won't Wear His Nail Polish Line From OPI - His music inspired the shades, but he's not going to sport them

    Justin Bieber Photos

    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.
    • Justin Bieber - NEW YORK, NY - SEPTEMBER 09: (L-R) Singer-songwriter Justin Bieber and model Laura Stone present onstage at Fashion Rocks 2014 presented by Three Lions Entertainment at the Barclays Center of Brooklyn on September 9, 2014 in New York City.

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    Justin Bieber Videos

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    Well-coiffed teen idol Justin Bieber will not be sporting the OPI nail polish colors that were inspired by his music and that bear his name. "It's not really my nail polish line. Like, I think it's weird to think about that," he said at a recent event to promote his autobiography, First Step 2 Forever: My Story.

    Ah, I see said the blind man. The polish line is inspired by Bieber and is being Bieber-branded, even if he doesn't have too much to do with it. Now I get it. The Bieb is lending his image, name and brand to the line. It is a genius marketing move, since Bieber's fanbase is 99.9% female and females wear nail polish and The Bieb's fans will want to get even closer to him by wearing a nail lacquer with his name on the bottle. It's all advertising, marketing and manipulation.

    Ladies, will you be rocking shades from the Justin Bieber-inspired line of OPI nail polishes on your digits? Toes or fingers?

    —Amy Sciarretto
    11.03.10




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